It is a day which many women dream about from the time they are little girls--their wedding day.
It can be hard out there for a woman trying to make her own way. Whether you are a single mom, a working mom, an up-and-comer or an entrepreneur, we know what it feels like to have the odds stacked against you.
Topics:
Marketing to Women,
MarketingPR
If you're a woman with a male boss, what are some of the determining factors that go into whether you will get a promotion? Job performance, punctuality, professionalism--these are important parts of the equation, but one which you may not be considering is your boss's wife's occupation.
Topics:
Marketing to Women,
MarketingPR
Topics:
Branding,
Marketing to Women,
MarketingPR,
In the News
Topics:
gender marketing,
Knoxville,
market segments,
Curves,
taylor swift,
Marketing to Women,
Nashville,
Fashion,
Atlanta
While it is starting to see some growth in recent years, the WNBA is still struggling to carve a niche, even after 16 years of doing business. One of the problems has been the inability of media to embrace women's sports. A recent article in Fortune Magazine outlines this problem and some of the other issues surrounding the marketing of female athletes.
Topics:
gender marketing,
empowering women,
empowering girls,
strong women,
Knoxville PR Agency,
Marketing to Women,
know your audience,
marketing tactics,
empowered women,
marketing strategies,
PR
Have you heard of Dr. Pepper's new drink, marketed to men? Ellen shared the new commercial and then responded with one of her own. Gender marketing is no laughing matter, but just try to watch this without giggling!
Topics:
gender marketing,
Dr. Pepper,
Ellen DeGeneres,
Knoxville PR Agency,
Marketing to Women,
sports drinks
