How do you know when it’s time to refresh your company’s brand? A “brand refresh” is simply keeping the good elements of your brand while improving the not-so-good. Most established companies have equity built up and can be recognized by certain elements of their brand. Those are the parts to keep.

Getting your degree is only half the battle when it comes to building up an impressive resume and preparing yourself for a career. Bringing valuable work experience to the table at a job interview will give you a competitive edge over other candidates and the confidence to perform better in your new position. So just how do you land that first internship?

An expandable golf putter for growing kids. A multifunctional back seat table for vehicles. A nonprofit to help support Title IX schools.

These are among some of the business ideas coming out of Knoxville’s inaugural class of the Young Entrepreneurs Academy, or YEA!, a year-long program that teaches middle and high school students how to start and run their own original businesses.

Now that 2015 has come and gone, we’ve narrowed down our favorite social media moments of the year. We’ve included pivotal occurrences in America’s history, as well as hilarious memories that still make us #LOL. Here are our favorites!

Congratulations to Fletcher Team Members Chris Martin and Claudette Saryia for their recent board appointments with local chapters of the Public Relations Society of America and American Marketing Association, respectively.

With more than 3 billion people now using the Internet, it is more important than ever to have a strong online presence.

‘Tis the season of giving, and businesses have an opportunity to show consumers they care.

The annual PRSA International Conference was held in Atlanta this week, and I was privileged to attend with approximately 1,200 public relations professionals from around the world. There are so many opportunities to learn at a conference like this – from the breakout and general sessions to the exhibit hall, and perhaps most importantly, from fellow attendees. My four main takeaways from the conference were:

Creating a clever icon design can be an effective tool to communicate your message.

Blogging is no longer the domain of Internet junkies and angst-ridden teens on LiveJournal, one of the oldest online blog communities around. It has now become an omnipresent element of the Internet. In fact, businesses big and small have joined the blogosphere and are regularly posting new content.