Internships are extremely valuable when it comes to taking the first steps toward your career goals. They offer experiences that college classrooms can’t, such as industry insight, mentorships and hands-on learning. By gaining this type of knowledge, you’ll not only be building your resume, but also making yourself a more marketable and valued asset to any future employer.

Creating a strong voice for your brand on Twitter can be a great method to reach a large target audience. The social media platform is one of the most active, with more than 300 million monthly users. But do you ever feel like your tweets are only hitting sub par?

Just as every person has a story to tell, so does every business.

How that story is told – and shared -- can make all the difference when it comes to capturing the attention of your audience and making an immediate connection with them.

The Pantone Color Institute^™ just released the color forecast for spring 2016, and it is full of emotion-evoking color suggestions for fashion, products, home décor and consumer campaigns.

Everybody wants their website to be the first search result to pop up on Google. Obviously, that’s not realistic for a lot of businesses — there’s only one top result, after all. But that doesn’t mean you shouldn’t try to be as close to the top as possible. In order to do that, you need to make your website as attractive to Google’s web crawlers as you can. This is called search engine optimization, or SEO.

When it comes to marketing, many companies and organizations fail to recognize the vast influence of female consumers, or worse yet, classify women as a ‘niche’ market. Not only do women control approximately 85% of purchasing decisions in the U.S., they are increasingly populating the ranks of management; thereby impacting decisions in the B2B environment as well.

Clients often ask us when paying a blogger for placement is appropriate, and my answer is — it depends. The landscape has changed dramatically over the past 2-3 years with more and more bloggers demanding fees or free merchandise in exchange for writing about your product or service. Bloggers can be a powerful tool in your media outreach arsenal if you have clear objectives and know what you want to accomplish.

The concept of women searching for “less” is one that is hard to come to grips with at face value. Millennials are currently one of the largest targeted demographics when it comes to marketing, but an even more defined sector is the minimalist.

It’s no myth that public relations professionals and the news media have long had a love-hate relationship. While sharing a common goal to tell a good story, they’re not always on the same page when it comes to what a good story is.

Over the last several months, I’ve had a couple opportunities to learn about the Malala Fund and the upcoming film release, “He Named Me Malala.” Co-founded by Malala Yousafzai and her father, the fund works to secure girls’ rights to a minimum of 12 years of quality education, particularly in the global south. The goal is to help girls achieve their potential and positively impact their local communities for the rest of their lives. Below are a few stats on why this is such important work.