If Generation Z isn’t on your radar, they really should be! Generation Z, or Gen Z, is the generation that follows Millennials. According to the Center for Generational Kinetics, Gen Z is defined as those that were born from 1996 to now. The population currently consists of more than 23 million people in the United States alone. 

What’s the difference between brand design and campaign design? The quick answer is longevity.

It is no secret that influencer marketing has quickly taken digital marketing by storm. According to a study by Linquia, 86 percent of marketers used influencer marketing tactics in 2016. Influencer marketing gained its popularity through brands enlisting individuals with large social media followings to promote their products or services. Now, the focus has shifted to a group of influencers that are proving to be much more influential than traditional celebrities. They are called micro-influencers.

Nearly one in 10 adults have downloaded a podcast in the last 30 days, according to GfK MRI's Survey of the American Consumer. About one in 10 people (21 million total) may not seem like a significant amount, but the demographics of these listeners are impressive.

New design trends emerge each year and are reflected in the designs of everything from cars and clothes to paint color.  

What exactly can a trend entail?  

Did you know that approximately 9,000 babies per day are born to U.S. Millennial parents? It’s no wonder marketers are dying to capture her projected $200 billion in spending power, according to babycenter.com. Here are a few pointers to help get you started on your journey to reaching her. She can be a tough nut to crack.  

The information age has made almost the entirety of human knowledge available at our fingertips. However, it has also opened companies up to new types of threats, such as data breaches. 

There are a lot of obvious pros and cons of having a celebrity endorse your product or service. A true celebrity can help expand reach, but they might goof up and do something stupid, which could ultimately hurt your brand.

1. Stand Out

Good design uses color and composition to guide the viewer from point A to point B. Point A is the idea and point B would be the call to action. Large areas of white with a single image or clever copy will set an ad apart from others faster than any other design trick.

Since Instagram’s launch in 2010, the photo sharing site’s popularity has taken flight and shows no signs of slowing down. With more than 700 million users, Instagram has become a powerhouse for social media influencing, branded sponsorships and brand recognition. It is no secret this platform has incredible marketing potential for almost any brand, but how can your brand utilize Instagram to elevate your brand recognition and get the most engagements from your specific audiences? Here are some tips to consider when building your brand’s account.