She's SO Empowered: Step Up Women's Network

Every year, the Los Angeles-based Step Up Women's Network provides mentoring opportunities to more than 500 high school girls from underserved communities in Chicago, L.A. and New York. When the girls enter 9th grade, each is asked to devote 100 hours each year for 4 years to after-school programs. Some of these include confidence-building exercises, college tours and one-on-one time with working women.

Marketing to Women: 30 Reasons It’s Great to be a Woman

Here at FletcherPR, we like to celebrate women and it's nice when others do the same. For today's post, we wanted to share this fabulous list of reasons why being a woman is awesome (originally posted at Glamour magazine's Conversation blog).

She's SO Empowered: Jeanne Robertson

For this edition of Her Voice, She's SO Empowered, we wanted to turn the spotlight on Jeanne Robertson, who happens to be performing for a special Rotary fundraiser event in Knoxville on June 15th. Jeanne, a former Miss North Carolina, is a professional speaker who specializes in hilarious humor based on her life experiences. She speaks to thousands of people each year, using her positive, funny style to illustrate that a sense of humor can be a strategy for success.

The Surfin' Plumbers are Catching a Wave to Tennessee

If you've never heard of the The Surfin' Plumbers, you will soon. This unique residential plumbing company just opened its third location in Franklin, Tenn. The company also has locations in Bradenton and North Port, Florida. Tab Hunter, a Tennessee native known as the Kahuna, purchased Bradenton-based Pritchard Plumbing in 2010 and re-branded it as The Surfin' Plumbers. Pritchard Plumbing was founded 30 years ago by Tim Pritchard, the Big Kahuna who remained with The Surfin' Plumbers as General Manager.

JoeyBra: A Product Marketing to Women in College

There's a new product that just received funding via Kickstarter and we're curious if you'd buy it or not. The JoeyBra was created by two Washington college students and as of this blog's post, has received more than $10,000 in pledged funds by various backers.

Ramping Up Your Office Style

As many folks are coming back to work today after the holiday weekend, we are curious what you're coming back to. Is your desk one big pile of paper and to-do lists? Do you have files falling all over the place and an abundance of post-it notes you can't quite decipher? It's hard enough to come back to work after a break, but coming back to chaos can make things even more difficult.

Redefining Social Media

FletcherPR is a national communications firm that specializes in reaching women through the power of media. Headquartered in Knoxville, TN with staff in Nashville & Los Angeles, we are a full-service agency providing strategic public relations, social media and marketing communications services to our clients throughout the U.S.

Keeping Current when Marketing to Women

Topics:
Marketing to Women, know your audience, marketing strategies, Smart Thoughts

Multi-Media Marketing to Women in New and Different Ways

As a public relations firm that specializes in marketing to women, we notice when brands reach out to female audiences in unique and innovative ways. Kotex, a leader in the feminine hygiene market, recently launched a campaign to engage female consumers in its Middle Eastern markets.

Marketing to Women, the More Sociable Gender

A recent blog post via Entrepreneur cites recent Nielson research about how women are much more likely than their male counterparts to engage in blogging, follow brands and celebrities on Facebook and Twitter, and buy products online that they’ve seen featured on television.