Fletcher / West Join Forces with New #MsInterPReted Public Relations Podcast

With offices in Knoxville and Atlanta, Fletcher Marketing PR announced today the launch of the “MsInterPReted” podcast, a new digital offering from the public relations firm to help demystify PR issues, trends and related topics for strategic communicators as well as executives in other disciplines who wish to grow their businesses or develop their organizations.

Topics:
Tips, Public Speaking, Reporting, Communications, MarketingPR, In the News, public relations, influencer, social media, influencer marketing, podcast, kelly fletcher, mary beth west, PR News, Ms. Interpreted

Mary Beth West Sells Public Relations Firm to Fletcher Marketing PR

I could not be more honored to take the helm for Mary Beth West. She is not only an amazing public relations professional that I have learned much from over the years; she is also a dear and trusted friend. Mary Beth, I know I have some big high heels to fill and I’m so glad we’re going to have the opportunity to work together in a new way. You are simply the best.

Topics:
Fletcher, Communications, MarketingPR, In the News

Crisis Communication Lessons From the United Airlines Fiasco

Unless you’re completely media-agnostic, it’s been impossible to avoid the images and video of a doctor being “re-accommodated” by airport police on a United Airlines flight in Chicago on April 9. The disturbing video showing a bloodied Dr. David Dao being dragged to the concourse infiltrated Facebook feeds, morning shows and websites everywhere.

Topics:
MarketingPR, In the News

Movement Continues for Gender Equality

Hundreds of thousands of women gathered recently at the nation’s Capitol and across the country as part of a widespread movement for gender equity. Regardless of why women marched  and the reasons were deeply personal and varied — the fact remains that women still earn less than men in the workforce.

Topics:
Marketing to Women, In the News

Heartstrings and Headlines- This Year's Super Bowl Ads

Super Bowl LI is in the books, and according to FOX, it was the most-watched television program in U.S. history, with more than 172 million viewers. As the Falcons and Patriots made history on the field, there was plenty of non-football conversation surrounding what, for many, is the real star of the game—the commercials.

Topics:
MarketingPR, In the News

Social Media, Sponsored Content and the Future of News

There has been a lot of news recently about, well, news.  

Plenty of digital ink has been spilled in think pieces about two related topics that deal with how we consume news in the digital space. 

Topics:
MarketingPR, In the News

The Fine Art of the Pivot During Election Season

While skilled politicians can be effectively evasive, it’s not a communications model to emulate.

Topics:
MarketingPR, In the News

Vine's Final Decline

Twitter recently announced its decision to permanently shut down Vine, the iconic six-second video-sharing platform. The release sparked an enormous amount of curiosity among the public but no signs of tears shed. After hearing his creation had been disposed of, Yusupov responded with one simple tweet: "Don't sell your company!" 

Topics:
MarketingPR, In the News

Snapchat partners with Tribeca Film Festival

The Tribeca Film Festival has officially partnered with Snapchat to create Tribeca Snapchat Shorts, the first program of its kind inviting users to submit 200-second long Snapchat stories for a chance to win an awesome prize, including two passes to the Tribeca Film Festival, a trip to NYC and a whole lot of swag.

Topics:
MarketingPR, In the News

Cityview profiles CEO Kelly Fletcher

It was a passion for communications, especially toward women, that helped shape and grow the business Kelly Fletcher started nine years ago.

Her hard work and dedication to the craft has resulted in a flourishing company in downtown Knoxville that was recently spotlighted in the latest edition of Cityview. The magazine profiled six successful East Tennessee women entrepreneurs, who started and head up their own communications firm.

Topics:
Marketing to Women, In the News, Fletcher Features