Topics:
gender marketing,
Knoxville,
market segments,
Curves,
taylor swift,
Marketing to Women,
Nashville,
Fashion,
Atlanta
We’re definitely in the thick of the holiday shopping season, what with Black Friday and its newer counterpart, Cyber Monday having passed by a few weeks ago. No matter, it’s not too late to identify and reach consumers to boost those holiday sales. Thanks to a Retail Shopper Segmentation System by Experian Simmons, businesses can be more aware of who is shopping and therefore strategize on how to reach them. The market research finds shoppers to fall into the following 6 segments:
Topics:
market segments,
Marketing to Women,
know your audience,
holiday marketing,
shoppers,
PR
