Crafting the Entrepreneurial Story: Marcus Hall

Marcus Hall’s entrepreneurial journey can be described as anything but conventional.  A visionary of his work and of his desired brand, Marcus worked for years developing Marc Nelson Denim into a widely known and respected name – not only in the Knoxville, Tennessee, area where he grew up, but also as an emerging nameplate in the fashion industry.  But then it all came crashing down in sudden crisis.

Topics:
Knoxville, Fletcher, marketing, public relations, Mark Nelson Denim, strategy, Marcus Hall, Crisis

Ms. InterPReted Episode 6: The State of Influencer Marketing

Mark Weaver started his marketing career as a blogger, photographer and social media influencer in the motorcycle industry.  He moved to Knoxville, TN, from Louisville, KY, where he created digital marketing content for GE Appliances. He has a BA from Purdue University in Communications with Minors in Computer Technology and Organizational Leadership & Supervision. 

Topics:
Fletcher, marketing, public relations, influencer marketing, Ms. Interpreted

Something to think about...

Topics:
gender marketing, relationships, Eric Qualman, marketing, Social Media, Smart Thoughts

Social Media Meets the Met

For almost 150 years, the Metropolitan Museum of Art has been at the forefront of American art museums, establishing itself as a leader in the museum world. Arguably the most recognized art museum in this country, it has seen its share of leadership come and go, most recently with Thomas Campbell in his third year at the helm as director. Campbell is making waves at the museum in more ways than one, but one important development he is responsible for bringing about is the establishment of a greater virtual presence for the Met.

Topics:
Metropolitan Museum of Art, art, virtual experience, marketing, NYC, museum

Happy New Year from FletcherPR!

As we enter a new year, it is the perfect time to take a look at how your organization is implementing marketing strategies to reach a greater, more defined audience and ultimately grow your business. Maybe you are having trouble getting the word out about a fabulous product or service your company offers. Maybe you lack a web presence. From public relations to marketing, press releases to blogs, Twitter to Facebook fan pages, here at FletcherPR we have the knowledge and experience to meet all of your needs and do it in great style. We are excited for what 2011 has to offer as we continue doing what we do best...Reaching women through the power of media.

Topics:
New Year, Marketing to Women, marketing