I am counting down the days for my “Thursday TV Trifecta” (aka: my shows) – Grey’s Anatomy, Scandal and the new How to Get Away with Murder! I had drifted away from Grey’s Anatomy, but my interest was resuscitated when I discovered that Scandal came on right after it. Now, with How to Get Away with Murder rounding out my Thursday night, I am happily planning a girls night in to kick off the fall line-up.

If you haven’t heard about the Ice Bucket Challenge, then you must live completely off the grid. The viral sensation has become pervasive throughout the news and social media, and its reach is truly remarkable, sparking participation from everyday people, celebrities, athletes and even former Presidents of the United States.

Nordstrom has announced its first-ever private label give-back brand, Treasure&Bond, which will give 5% of its net profits to nonprofit organizations that are missioned with empowering girls and women. I love seeing such a respected retail brand making such a beautifully bold statement. Better yet, I love how a brand that is recognized for showcasing quality fashion trends is perhaps now setting a trend for other retailers to empower-it-forward with young girls and women.

As a millennial, I have a myriad of opinions and insights on what makes this demographic tick. I’m surrounded by friends and colleagues who are millennials, and I study this demo as a PR professional. The American Marketing Association claims that this 18 to 34-year-old segment is a marketing “sweet spot.”

Lonelybrand.com, a brand marketing blog, recently did a trend piece about online quizzes as content marketing tools. It is a great article with lots of good information for brand marketers.

I’m excited to hit the road with my colleagues, Cheryl Ball, APR, and Chris Martin, Account Manager, to present at the Public Relations Society of America Southeast District Conference in Charlotte, N.C., on Thurs., April 10.

You may have recently seen in the news that the D.C. Court of Appeals made a ruling that could end net neutrality. This has the potential to have large implications for everyone who uses the Internet, but what does it mean to marketers specifically?

The importance of relationships in media has increased. It’s becoming more and more about who you know as opposed to what you know. For bloggers, this can be difficult, considering you work in a predominantly digital sphere. One way to add a face to the blog is to attend press previews and events. Industry only press previews provide a great opportunity to develop these media relationships and get your name and face out there.

Although I’m new to the game, I’ve learned a thing or two about public relations. One thing – you must always, ALWAYS have another set of eyes on something. I can get into this stream-of-consciousness flow when writing where all my words don’t make it to paper. So having someone insert “the”s, “and”s and “but”s where they need to be helps me read as a coherent writer.