#MsInterPReted -PR, Metrics, and Nudge Theory: Shayoni Lynn

#MsInterPReted welcomes another guest from “across the pond” in the U.K., Shayoni Lynn, FCIPR, CM-PRCA, of Lynn PR, based in Wales – an industry expert in data-management and insight-driven communications, strategic stakeholder engagement, measurement and evaluation.

Born in India, Shay holds Associate Lecturer status at Cardiff University and shares membership with Kelly and Mary Beth in the Public Relations and Communications Association (PRCA-UK) – in which Shay is spearheading ethics initiatives in 2020 for PRCA’s PR Council.

Shay’s expertise spans numerous behavioral-science topics, including the emerging area of “nudge” communications. Shay is also a regular speaker at industry events in Europe. Last year, Shay was recognized in the WalesOnline “35 under 35” list of top young business and professional women in Wales. Early in 2020, Shay’s firm, Lynn PR, was named “One to Watch in 2020” by PRWeek UK.

Topics:
marketing, PR, public relations, #MsInterPReted, PRCA, PRethics, EthicsMatter, LynnPR, Shayoni Lynn, Wales, Cardiff, Nudge, ethics, UK, nudgetheory