June 8th is Best Friends Day and what better place to celebrate it but here at Her Voice! In the past, we've discussed the importance of connecting with our girlfriends as well as the role female friendship plays in the field of marketing when it comes to reaching your audience.
Kelly Fletcher
Recent Posts
We’re all about celebrating strong, empowered women and who better embodies that phrase than the newly appointed editor of the New York Times, Jill Abramson. She is a former investigative reporter and has served as managing editor since 2003. A born and raised New Yorker, she likened growing up with a Times subscription to being a religion.
Topics:
women in leadership,
strong women,
She's SO Empowered,
Jill Abramson,
NY Times
Summer is just around the corner, but it is gearing up to be a very busy one here at FletcherPR. In fact, we wouldn’t have it any other way! Last week we were in Nashville meeting with Big Machine Records to work on an exciting project for Rascal Flatts’ summer tour “Flatts Fest” (more on this to come!). Then we headed to the Great Smoky Mountains for a mini business retreat, including several sessions with renowned health and wellness expert Angie Collins. Our team really got a lot of great information out of the experience and enjoyed some down time for bonding as well.
Topics:
summer,
IECSC,
Angie Collins,
business retreat,
Big Machine Records,
Flatts Fest,
Rascal Flatts,
Las Vegas
The Women's Tennis Association has a new ad campaign, highlighting strength in its athletes as a beautiful characteristic. Aiming to convert "peripheral fans" to more committed tennis viewers, the campaign places strong female tennis players in elegant dresses, where they slam tennis balls around while glitter flies. Stacey Allaster, Chief Executive of the WTA states that "an emotional connection to those performers we're inspired by" is what is necessary to create true fans. This can be said of arenas other than athletics, as evidenced by our constant need to know more about the lives of our favorite film stars, musicians and other public figures.
Topics:
Women's Tennis Association,
Strong is Beautiful campaign,
Her Heroes,
Marketing to Women,
campaign
Girl Scouts Rock! Powered by Roland was a huge success in Chicago. The workshop was even featured in a segment on WCIU's popular morning show, The U! Hosts Jeanne Sparrow & Melissa Forman rocked out with a few of the instruments used by the girls in attendance. They seem to be having quite a good time! I guess there's a girl scout in all of us, just waiting to rock!
Topics:
events,
Girl Scouts,
WCIU,
Chicago,
The U Morning Show,
Her Happenings,
music education,
Her Heroes,
Girl Scouts Rock!,
campaign,
Roland U.S.,
Something to Sing About!
Topics:
events,
Girl Scouts,
Chicago,
music education,
Roland US,
Girl Scouts Rock!,
campaign
The number of female entrepreneurs is definitely on the rise, with women having more power both in the areas of earning and spending money. While this is something to be celebrated, we'd be remiss if we didn't also mention the struggles of women in other countries who don't have as many opportunities as we do here in the States. Several savvy American businesses are working to help out in that area, and impacting the lives of many both at home and abroad.
Recently, I sat down with Knoxville News Sentinel reporter Carly Harrington to chat about marketing to women and some of the exciting new developments here at FletcherPR. Click here to read the full article. This is definitely an interesting time in the marketing world, with the onset of social media allowing for constant contact via platforms like Twitter, direct interactions with customers and the demand for engagement rather than just one-way communication.
Topics:
KNS,
Knoxville News Sentinel,
Her Heroes,
Marketing to Women,
marketing strategies,
Something to Sing About!
There are many musicians working in the music industry, but very few reach icon status. In fact, when Go-Go's guitarist Charlotte Caffey wrote "We Got the Beat" she probably didn't realize just how beloved her song would become. Today's post honors Charlotte because we think she's SO Empowered, but it also coincides with National Girl Scout Leader Day, which is fitting because of Charlotte’s contribution to the Girl Scouts Rock! Powered by Roland initiative we blogged about here.
Topics:
events,
Girl Scouts,
music education,
Her Heroes,
Girl Scouts Rock!
