While it is starting to see some growth in recent years, the WNBA is still struggling to carve a niche, even after 16 years of doing business. One of the problems has been the inability of media to embrace women's sports. A recent article in Fortune Magazine outlines this problem and some of the other issues surrounding the marketing of female athletes.
Topics:
gender marketing,
empowering women,
empowering girls,
strong women,
Knoxville PR Agency,
Marketing to Women,
know your audience,
marketing tactics,
empowered women,
marketing strategies,
PR
There's a new documentary about the representation of women in the media and it's really gotten people talking. The film, MissRepresentation, premiered on Oprah's OWN Network last night and attempts to shed some light on how the mainstream media portrays women and girls. Written and directed by Jennifer Siebel Newsom (pictured below with Gloria Steinem, Daphne Zuniga and Geena Davis), the film provides an up-close look at how women in positions of power are scrutinized by members of the media in ways that their male counterparts are not.
Topics:
empowering women,
media stereotypes,
MissRepresentation Documentary,
OWN Network,
empowering girls,
strong women,
Knoxville PR Agency,
PR for Women
Mindy Kaling wears many hats during her 18-hour workdays on the set of the sit-com The Office, but that hasn’t always been the case. When she was hired as a writer/sometimes actor on the show at the age of 24, she didn’t have nearly as much responsibility. Back then she was the only woman on the 8-member writing staff. 8 years and 10 additional writers later, Kaling has written 22 episodes of the popular show, and she now can add executive producer and director to her resume.
Topics:
mindy kaling,
role-models,
strong women,
She's SO Empowered
“Frenemies are enemies who act like friends.” – Mean Girls
Topics:
Finding Kind Documentary,
leadership,
empowering girls,
strong women,
Kind Campaign
Anyone who is even the least bit familiar with the cosmetics industry has heard of Bobbi Brown. She has made a name for herself by offering real beauty solutions to real women, encouraging them to figure out what works best for them, instead of trying to look like someone they aren’t. Her latest campaign to empower women is called Pretty Powerful and it’s currently in its second installment.
Topics:
empowering women,
Pretty Powerful Campaign,
strong women,
cosmetics,
Marketing to Women,
Bobbi Brown
We’re all about celebrating strong, empowered women and who better embodies that phrase than the newly appointed editor of the New York Times, Jill Abramson. She is a former investigative reporter and has served as managing editor since 2003. A born and raised New Yorker, she likened growing up with a Times subscription to being a religion.
Topics:
women in leadership,
strong women,
She's SO Empowered,
Jill Abramson,
NY Times
