One of my favorite books of late is If You Have to Cry Go Outside and Other Things Your Mother Never Told You by PR fashion mogul, Kelly Cutrone. I love this woman, her style and her fierce comeback after a few years of being, shall we say, "sidetracked." It's a must-read for any PR or marketing professional (or wannabe).
Kelly Fletcher
Recent Posts
Topics:
If you have to cry,
Kelly Cutrone,
go outside
Why is marketing to women so important? According to "Why She Buys," a great book by public relations practitioner Bridget Brennan, "gender is the most powerful determinant of how a person sees the world and everything in it."
Topics:
Marketing to Women,
know your audience,
marketing tactics,
campaign
These days, you'd be hard-pressed to find a business in the retail sales industry that doesn't provide a web sales component as part of its shopping experience. Web sales allow retailers to reach any consumer with an internet connection, as opposed to traditional brick-and-mortar stores whose appeal lies in proximity or convenience. While a great deal of scrutiny and thought goes into the planning and design of every retail store, organizations are doing themselves a great disservice if they don't apply the same level of thought and care to their internet store-fronts as well.
Topics:
Marketing to Women,
know your audience,
marketing tactics,
marketing strategies
Welcome to the HER VOICE community! As the official blog of FletcherPR, we'll be sharing our views on marketing to women and girls, as well as PR and marketing tactics we believe in. We're also harnessing girl-power with our "She's So Empowered" profiles, and celebrating victories--large and small-- in "Something to Sing About."
Topics:
Marketing to Women,
marketing tactics,
PR
Topics:
events,
professional development,
Her Happenings,
Marketing to Women,
marketing tactics,
Something to Sing About!,
PR
It would be pretty hard to have missed the "green" movement that has swept our nation. Nowhere is it more of a hot topic than in the area of food. We are all paying more attention to the foods we eat as well as those we feed our families. From processed sugars and trans-fats to added sodium...we are finally putting our foot down and making smarter, more educated decisions about what we put into our bodies.
Topics:
The Natural Dentist,
know your audience,
Revive Personal Products,
marketing strategies
One of the first things that we learn in public relations and marketing is that it's all about your audience. Tailoring witty messages, pulling off elegant events and producing slick advertisements will only get you so far if they don't reach the ones they are intended for. Before you can reach any audience, you must first identify it...including understanding its make-up, segments and demographics.
Topics:
Marketing to Women,
know your audience,
marketing tactics,
public relations tactics,
marketing strategies,
PR,
public relations strategies
Topics:
Marketing to Women,
marketing tactics,
PR
These days our lives are inundated with buzzwords like "social media" "social networking" "blogosphere," but what does all of this stuff really have to do with you? If you represent a company selling a product to consumers, specifically women, these phrases have quite a lot to do with you and your bottom line.
Topics:
bloggers,
Marketing to Women,
marketing tactics,
Social Media,
PR
