With all the daily routines that keep us busy, it’s not often that we stop and think about why certain things are the way that they are. We accept certain truths about ourselves as fact, without taking the time to understand why they are such. Did you know that psychological research actually refers back to our very beginnings in developing many of its tenets? In other words, cave men days. This blog has already stated several things about the importance women place on relationships and feeling connected. According to “stone-age survival theory,” if women lost their husbands, they turned to other female members of the group for support and assistance. For women, according to marketing guru Bridget Brennan in Why She Buys, “preserving relationships was a matter of life and death” and [sustaining the friendships] “is still one of women’s greatest needs.”
We all have certain qualities that we seek in friends…honesty, integrity and loyalty just to name a few. Did you know that while both men and women can be equally loyal, their loyalties look very different, especially when it comes to demonstrating those loyalties to a company or brand? While men strive to be independent, women often seek a feeling of connectedness. This desire for being connected can be seen in women’s consumer loyalty behaviors.
Topics:
gender differences,
consumer loyalties,
loyal customers,
Marketing to Women,
know your audience,
men vs women
Topics:
media kits,
product samples,
press kits,
journalist,
pr tactic,
marketing strategy
At FletcherPR, we believe in the power of women. Nothing excites us more than seeing women be empowered and inspiring others to do the same. We just wouldn’t feel right if we didn’t shine a bit more spotlight on an incredible woman, Ashley Johnston. You might know her as a member of the Pink Team on Season 9 of NBC’s The Biggest Loser. Partnered with her mom, Sherry, a fellow Knoxville-resident, Ashley fought her way through the entire season. While she may have finished the contest in second place, she is still a winner in our book! Prior to going on the show, Ashley struggled with weight issues for some time and finally decided to make a change when she realized that she could no longer participate in everyday activities without difficulty. Over the course of the 6 month experience, she lost over 49% of her body weight, a remarkable 183 pounds.
As of early October, Ashley was still dating another contestant of the show, Koli from California. She’s currently working with The Biggest Loser to create her own line of workout clothing…and says that being a designer has always been a dream of hers. Ashley also travels a great deal sharing her story with others at various speaking engagements to promote health and being a healthy size. We are so proud of you Ashley…way to follow those dreams!
Topics:
image,
reality show contestant,
role model,
workout designs,
Her Heroes,
Jillian Michaels,
Biggest Loser,
Ashley Johnston
One of my favorite books of late is If You Have to Cry Go Outside and Other Things Your Mother Never Told You by PR fashion mogul, Kelly Cutrone. I love this woman, her style and her fierce comeback after a few years of being, shall we say, "sidetracked." It's a must-read for any PR or marketing professional (or wannabe).
Topics:
If you have to cry,
Kelly Cutrone,
go outside
Why is marketing to women so important? According to "Why She Buys," a great book by public relations practitioner Bridget Brennan, "gender is the most powerful determinant of how a person sees the world and everything in it."
Topics:
Marketing to Women,
know your audience,
marketing tactics,
campaign
These days, you'd be hard-pressed to find a business in the retail sales industry that doesn't provide a web sales component as part of its shopping experience. Web sales allow retailers to reach any consumer with an internet connection, as opposed to traditional brick-and-mortar stores whose appeal lies in proximity or convenience. While a great deal of scrutiny and thought goes into the planning and design of every retail store, organizations are doing themselves a great disservice if they don't apply the same level of thought and care to their internet store-fronts as well.
Topics:
Marketing to Women,
know your audience,
marketing tactics,
marketing strategies
Welcome to the HER VOICE community! As the official blog of FletcherPR, we'll be sharing our views on marketing to women and girls, as well as PR and marketing tactics we believe in. We're also harnessing girl-power with our "She's So Empowered" profiles, and celebrating victories--large and small-- in "Something to Sing About."
Topics:
Marketing to Women,
marketing tactics,
PR
Topics:
events,
professional development,
Her Happenings,
Marketing to Women,
marketing tactics,
Something to Sing About!,
PR
It would be pretty hard to have missed the "green" movement that has swept our nation. Nowhere is it more of a hot topic than in the area of food. We are all paying more attention to the foods we eat as well as those we feed our families. From processed sugars and trans-fats to added sodium...we are finally putting our foot down and making smarter, more educated decisions about what we put into our bodies.
Topics:
The Natural Dentist,
know your audience,
Revive Personal Products,
marketing strategies
