We’re definitely in the thick of the holiday shopping season, what with Black Friday and its newer counterpart, Cyber Monday having passed by a few weeks ago. No matter, it’s not too late to identify and reach consumers to boost those holiday sales. Thanks to a Retail Shopper Segmentation System by Experian Simmons, businesses can be more aware of who is shopping and therefore strategize on how to reach them. The market research finds shoppers to fall into the following 6 segments:
We all have certain qualities that we seek in friends…honesty, integrity and loyalty just to name a few. Did you know that while both men and women can be equally loyal, their loyalties look very different, especially when it comes to demonstrating those loyalties to a company or brand? While men strive to be independent, women often seek a feeling of connectedness. This desire for being connected can be seen in women’s consumer loyalty behaviors.
Topics:
gender differences,
consumer loyalties,
loyal customers,
Marketing to Women,
know your audience,
men vs women
Why is marketing to women so important? According to "Why She Buys," a great book by public relations practitioner Bridget Brennan, "gender is the most powerful determinant of how a person sees the world and everything in it."
Topics:
Marketing to Women,
know your audience,
marketing tactics,
campaign
These days, you'd be hard-pressed to find a business in the retail sales industry that doesn't provide a web sales component as part of its shopping experience. Web sales allow retailers to reach any consumer with an internet connection, as opposed to traditional brick-and-mortar stores whose appeal lies in proximity or convenience. While a great deal of scrutiny and thought goes into the planning and design of every retail store, organizations are doing themselves a great disservice if they don't apply the same level of thought and care to their internet store-fronts as well.
Topics:
Marketing to Women,
know your audience,
marketing tactics,
marketing strategies
It would be pretty hard to have missed the "green" movement that has swept our nation. Nowhere is it more of a hot topic than in the area of food. We are all paying more attention to the foods we eat as well as those we feed our families. From processed sugars and trans-fats to added sodium...we are finally putting our foot down and making smarter, more educated decisions about what we put into our bodies.
Topics:
The Natural Dentist,
know your audience,
Revive Personal Products,
marketing strategies
One of the first things that we learn in public relations and marketing is that it's all about your audience. Tailoring witty messages, pulling off elegant events and producing slick advertisements will only get you so far if they don't reach the ones they are intended for. Before you can reach any audience, you must first identify it...including understanding its make-up, segments and demographics.
Topics:
Marketing to Women,
know your audience,
marketing tactics,
public relations tactics,
marketing strategies,
PR,
public relations strategies
