Welcome to the HER VOICE community! As the official blog of FletcherPR, we'll be sharing our views on marketing to women and girls, as well as PR and marketing tactics we believe in. We're also harnessing girl-power with our "She's So Empowered" profiles, and celebrating victories--large and small-- in "Something to Sing About."
Topics:
Marketing to Women,
marketing tactics,
PR
Topics:
events,
professional development,
Her Happenings,
Marketing to Women,
marketing tactics,
Something to Sing About!,
PR
One of the first things that we learn in public relations and marketing is that it's all about your audience. Tailoring witty messages, pulling off elegant events and producing slick advertisements will only get you so far if they don't reach the ones they are intended for. Before you can reach any audience, you must first identify it...including understanding its make-up, segments and demographics.
Topics:
Marketing to Women,
know your audience,
marketing tactics,
public relations tactics,
marketing strategies,
PR,
public relations strategies
Topics:
Marketing to Women,
marketing tactics,
PR
These days our lives are inundated with buzzwords like "social media" "social networking" "blogosphere," but what does all of this stuff really have to do with you? If you represent a company selling a product to consumers, specifically women, these phrases have quite a lot to do with you and your bottom line.
Topics:
bloggers,
Marketing to Women,
marketing tactics,
Social Media,
PR
Topics:
CBS,
The Amazing Race,
Brook Roberts,
Jewelry Television,
Marketing to Women,
JTV
Lash was the word this summer at Medi-Spa Knoxville when the dermatological day spa hosted a groovy 70's go-go party where women were invited to "get their lash on!" Since research has proven that consumers are more likely to try and purchase new products in a social group setting, this was a great way for the day spa to unveil some of its great offerings. Medi-Spa staff was on hand to offer party-goers a chance to try out a complimentary eye treatment with the new Clarisonic (R) Opal Sonic Infuser. This process attacks those fine lines and wrinkles with a combination of sonic micromassage and an anti-aging serum. After years of being told to "smile pretty," who wouldn't want to erase a few of those tiny lines all that smiling left behind?
Topics:
events,
Her Happenings,
Medi-Spa Knoxville,
Marketing to Women,
marketing tactics,
PR,
Medi-Spa
What do Mr. Clean, the Energizer Bunny and Mrs. Butterworth have in common? It's more than the fact that they are iconic American brands. The reason that these brands are considered icons is the way they've been woven into the experience of America. According to a couple of recent studies (one published in the Journal of Marketing), this type of staying power is in part thanks to the way that these companies have anthropomorphized their brands. One study found that the brands which assign human characteristics to nonhuman products may appeal more to female consumers than male consumers (Wang, Baker, and Wakefield 2007). It's no coincidence that female consumers are the main ones making purchasing decisions regarding cleaning supplies, groceries and other household items.
One example of this can be seen in our recent "Love the Penis, Kill the Sperm" campaign for Conceptrol, a vaginal contraceptive gel from Revive Personal Products. Once viewed as something outdated that "your grandma might have used," spermicide has now come into the forefront of birth control methods. One of the most effective contraceptives you can buy without a prescription, Conceptrolis free of hormones and can be used alone or in conjuction with condoms.
Topics:
interactive media,
Marketing to Women,
Revive Personal Products,
campaign,
PR,
Conceptrol
