Unwrap Media Relations Success: How to Secure Holiday Gift Guide Placements

As the holiday season approaches, brands across various industries start gearing up for one of the most important marketing opportunities of the year: gift guides. These curated lists can significantly boost brand visibility, drive sales, and enhance your reputation. At Fletcher Marketing Communications, we understand the art and strategy behind getting your products featured on these coveted lists. Here’s how you can successfully navigate the process.

Topics:
media pitching, holiday marketing, Creativity, public relations strategies, Communications, media relations, gift guide

MsinterPReted: Sara Davenport - Burnt Out TV Anchor to Entrepreneur

Sara Davenport is an award-winning journalist who followed her dreams and became an anchor in a top-10 market. But after winning all the awards, and covering all the stories, she needed a plan B - something that gave her not just a fantastic lifestyle, but also a life.
 

Topics:
News, #MsInterPReted, media relations

Using Media Relations to Drive Sales

The Fletcher Marketing team hosted a workshop for Blount County Chamber of Commerce members to teach how media relations can help drive sales in your business. We enjoyed the opportunity to work with local business leaders on incorporating public relations strategies to increase brand awareness and, ultimately, boost sales. We covered everything from why media relations should be part of your strategy, to what makes a good news story and how to measure your success.

Topics:
Blount Chamber, media relations