One of the most prominent trends we expect to see in 2025 in public relations is the power of authentic storytelling. Brands and organizations have come to recognize that in a world saturated with ads and influencers authenticity is the key to resonating with increasingly discerning and skeptical audiences. Consumers are buying more than a product or service. They’re buying into values and relationships that feel genuine and trustworthy.
As the holiday season approaches, brands across various industries start gearing up for one of the most important marketing opportunities of the year: gift guides. These curated lists can significantly boost brand visibility, drive sales, and enhance your reputation. At Fletcher Marketing Communications, we understand the art and strategy behind getting your products featured on these coveted lists. Here’s how you can successfully navigate the process.
Topics:
media pitching,
holiday marketing,
Creativity,
public relations strategies,
Communications,
media relations,
gift guide
Sara Davenport is an award-winning journalist who followed her dreams and became an anchor in a top-10 market. But after winning all the awards, and covering all the stories, she needed a plan B - something that gave her not just a fantastic lifestyle, but also a life.
Topics:
News,
#MsInterPReted,
media relations
The Fletcher Marketing team hosted a workshop for Blount County Chamber of Commerce members to teach how media relations can help drive sales in your business. We enjoyed the opportunity to work with local business leaders on incorporating public relations strategies to increase brand awareness and, ultimately, boost sales. We covered everything from why media relations should be part of your strategy, to what makes a good news story and how to measure your success.
Topics:
Blount Chamber,
media relations
