The holiday season is the perfect time for brands to show their generosity—both to their customers and to causes that matter. Not only is giving back the right thing to do, but these efforts can also boost brand reputation and strengthen customer or client relationships. With thoughtful marketing and strategic community involvement, there are several ways brands can ensure they are in the "giving spirit" this season.
Topics:
Branding,
Knoxville Marketing,
Marketing to Women,
campaign,
PR,
PR for Women,
Fletcher Marketing PR,
give back
There's a new documentary about the representation of women in the media and it's really gotten people talking. The film, MissRepresentation, premiered on Oprah's OWN Network last night and attempts to shed some light on how the mainstream media portrays women and girls. Written and directed by Jennifer Siebel Newsom (pictured below with Gloria Steinem, Daphne Zuniga and Geena Davis), the film provides an up-close look at how women in positions of power are scrutinized by members of the media in ways that their male counterparts are not.
Topics:
empowering women,
media stereotypes,
MissRepresentation Documentary,
OWN Network,
empowering girls,
strong women,
Knoxville PR Agency,
PR for Women
