Long-time Atlanta radio personality and LGBT trailblazer Melissa Carter shares her life journey as well as her insights about reaching the lesbian segment (and lesbian sub-segments) of the LGBT market, as well as why proper audience segmentation and research of this widely misunderstood community should never be underestimated.
Recent Posts
Topics:
Fletcher,
PR,
diversity marketing,
public relations,
podcast,
#MsInterPReted,
LGBT,
Lesbian,
Diversity,
MarketingToWomen,
PRdiversity
Topics:
Fletcher,
PR,
public relations,
Ms. Interpreted,
#MsInterPReted,
DirectSelling,
Bonvera
With year-end of 2019 closing in, Kelly and Mary Beth conclude Season 1 of #MsInterPReted for the calendar year with a look back at some of the most memorable moments, guests, interviews, laughs, revelations -- and even a few tear-jerkers -- from the podcast's kick-off of Episodes 1-13. Revisit compelling interviews with guests as well as Kelly's and Mary Beth's top picks of their own best-practice discussions and insights.
Topics:
Fletcher,
marketing,
marketing strategies,
PR,
public relations,
podcast,
Ms. Interpreted,
PRethics,
Season 1
Few careers offer the dynamic, exciting day-to-day work diversity, fast pace and intellectual stimulation as the public relations field. But alongside the adrenaline rush also comes PR's dubious honor of being ranked consistently as one of the most high-stress careers ... and the impact can take a real toll on both agency entrepreneurs and the larger PR workforce alike. To compound the issue further, openly discussing the issue has -- for decades -- been an unspoken taboo . . . but finally, this compounding factor is starting to change.
Topics:
PR,
public relations,
podcast,
Stress,
Self-care,
Burnout,
work-life balance
In this special Thanksgiving holiday episode, "Ms. InterPReted" hosts two-time Pulitzer Prize nominated editorial cartoonist and editor at-large of Mississippi Today, Marshall Ramsey, to share his creative process as well as the poignant experiences of both his childhood and career that have contributed to nearly three decades as -- now -- one of only some dozen editorial cartoonists currently working in the United States. A sidebar: Marshall is a cousin of #MsInterPReted Co-Host Mary Beth West's husband (as well as cousin to the family's other famous media celebrity, "Financial Peace" author and radio host / media expert, Dave Ramsey).
Topics:
Fletcher,
creative inspiration,
Creativity,
Ms. Interpreted,
Barbara Bush,
Bush Family,
George H.W. Bush,
Cartoonist,
Editorial Cartoonist,
Marshall Ramsey,
Courage,
Charlie Daniel,
Bush Presidential Library,
9/11
In Episode 10 (Part 2 of 2) of this interview with PRCA Director General Francis Ingham, Francis explains the tough realities – and shocking repercussions – of taking a stand in the Bell-Pottinger ethics-violation case in 2017.
Topics:
Fletcher,
#MsInterPReted,
PRCA,
PRethics
In this special two-part episode of #MsInterPReted, Kelly and Mary Beth welcome their first overseas guest to the podcast… a London-based leader at the helm of the world’s largest membership body of public relations professionals.
Topics:
Fletcher,
public relations,
#MsInterPReted,
PRCA
Marcus Hall’s entrepreneurial journey can be described as anything but conventional. A visionary of his work and of his desired brand, Marcus worked for years developing Marc Nelson Denim into a widely known and respected name – not only in the Knoxville, Tennessee, area where he grew up, but also as an emerging nameplate in the fashion industry. But then it all came crashing down in sudden crisis.
Topics:
Knoxville,
Fletcher,
marketing,
public relations,
Mark Nelson Denim,
strategy,
Marcus Hall,
Crisis
Q4 is “Strategic Planning Season” for many companies and organizations in ramp-up to the next calendar year. Comprehending the drivers of relationship-building success starts with differentiating true PR strategy from mere tactics.
Topics:
Fletcher,
marketing strategies,
public relations strategies,
public relations,
kelly fletcher,
mary beth west,
#MsInterPReted
