In the category of female mentorship and the servant-leader model, there could be no more compelling a duo than these two guests, who’ve advised countless organizations and mentored hundreds of colleagues in their careers . . .
#MsInterPReted - Women Helping Women: Mentorship & Community Engagement
Topics:
Fletcher,
PR,
public relations,
#MsInterPReted,
Diversity,
MarketingToWomen,
PRdiversity,
ShannonHannum,
JoyBishop
#MsInterPReted Twitter Chat with @EllaMinty Recap
On Wednesday, January 29th, #MsInterPReted launched our first Twitter chat. Our guest was Ella Minty, founder of the U.K.-based #PowerAndInfluence online PR community, and the topic discussed was "Women Driving Thought-Leadership," which focused on how women can drive thought-leadership conversations that are clearly heard, accurately understood and given fair consideration in the marketplace of ideas.
View the recap of our Q&A below:
Topics:
women in leadership,
Fletcher,
PR,
podcast,
#MsInterPReted,
thought-leadership,
Women in PR,
PowerandInfluence,
Twitter Chat
#MsInterPReted Explores Reaching the Big ‘L’ in #LGBT: How Marketers Keep Getting it Wrong
Long-time Atlanta radio personality and LGBT trailblazer Melissa Carter shares her life journey as well as her insights about reaching the lesbian segment (and lesbian sub-segments) of the LGBT market, as well as why proper audience segmentation and research of this widely misunderstood community should never be underestimated.
Topics:
Fletcher,
PR,
diversity marketing,
public relations,
podcast,
#MsInterPReted,
LGBT,
Lesbian,
Diversity,
MarketingToWomen,
PRdiversity
Direct Sales: Why Entrepreneurial Women are the Driving Force
Topics:
Fletcher,
PR,
public relations,
Ms. Interpreted,
#MsInterPReted,
DirectSelling,
Bonvera
Part 2 - Leading PR From The Front: A Conversation with PRCA-UK's Director General, Francis Ingham
In Episode 10 (Part 2 of 2) of this interview with PRCA Director General Francis Ingham, Francis explains the tough realities – and shocking repercussions – of taking a stand in the Bell-Pottinger ethics-violation case in 2017.
Topics:
Fletcher,
#MsInterPReted,
PRCA,
PRethics
Leading from the Front: A Chat with PRCA’s Francis Ingham (Part 1 of 2)
In this special two-part episode of #MsInterPReted, Kelly and Mary Beth welcome their first overseas guest to the podcast… a London-based leader at the helm of the world’s largest membership body of public relations professionals.
Topics:
Fletcher,
public relations,
#MsInterPReted,
PRCA
Ms. InterPReted Episode 7: Differentiating True PR Strategy From Mere Tactics
Q4 is “Strategic Planning Season” for many companies and organizations in ramp-up to the next calendar year. Comprehending the drivers of relationship-building success starts with differentiating true PR strategy from mere tactics.
Topics:
Fletcher,
marketing strategies,
public relations strategies,
public relations,
kelly fletcher,
mary beth west,
#MsInterPReted
Ms. InterPReted Episode 5: #BrandsTakingStands or #GetWokeGoBroke
Kelly and Mary Beth stir up some potential heat with this episode, taking to task the growing trend of brands (and their PR / marketing departments and even CEOs) adopting and pushing social debates and hotly contested political issues . . . all on the advice of some PR firms that may (or may not) be properly guiding their clients or otherwise offering up an inappropriate one-size-fits-all approach.
Topics:
Brand Awareness,
kelly fletcher,
PR News,
Ms. Interpreted,
activism,
#MsInterPReted