Her Voice Blog

    #MsInterPReted - Women Helping Women: Mentorship & Community Engagement

    Wednesday, Feb 5, 2020 Fletcher Team

    In the category of female mentorship and the servant-leader model, there could be no more compelling a duo than these two guests, who’ve advised countless organizations and mentored hundreds of colleagues in their careers . . .

    Topics:
    Fletcher, PR, public relations, #MsInterPReted, Diversity, MarketingToWomen, PRdiversity, ShannonHannum, JoyBishop

    #MsInterPReted Twitter Chat with @EllaMinty Recap

    Thursday, Jan 30, 2020 Fletcher Team

    On Wednesday, January 29th, #MsInterPReted launched our first Twitter chat. Our guest was Ella Minty, founder of the U.K.-based #PowerAndInfluence online PR community, and the topic discussed was "Women Driving Thought-Leadership," which focused on how women can drive thought-leadership conversations that are clearly heard, accurately understood and given fair consideration in the marketplace of ideas.

    View the recap of our Q&A below:

    Topics:
    women in leadership, Fletcher, PR, podcast, #MsInterPReted, thought-leadership, Women in PR, PowerandInfluence, Twitter Chat

    #MsInterPReted Explores Reaching the Big ‘L’ in #LGBT: How Marketers Keep Getting it Wrong

    Wednesday, Jan 22, 2020 Fletcher Team

    Long-time Atlanta radio personality and LGBT trailblazer Melissa Carter shares her life journey as well as her insights about reaching the lesbian segment (and lesbian sub-segments) of the LGBT market, as well as why proper audience segmentation and research of this widely misunderstood community should never be underestimated.

    Topics:
    Fletcher, PR, diversity marketing, public relations, podcast, #MsInterPReted, LGBT, Lesbian, Diversity, MarketingToWomen, PRdiversity

    Direct Sales: Why Entrepreneurial Women are the Driving Force

    Wednesday, Jan 8, 2020 Fletcher Team

    Topics:
    Fletcher, PR, public relations, Ms. Interpreted, #MsInterPReted, DirectSelling, Bonvera

    Part 2 - Leading PR From The Front: A Conversation with PRCA-UK's Director General, Francis Ingham

    Wednesday, Nov 20, 2019 Fletcher Team

    In Episode 10 (Part 2 of 2) of this interview with PRCA Director General Francis Ingham, Francis explains the tough realities – and shocking repercussions – of taking a stand in the Bell-Pottinger ethics-violation case in 2017. 

    Topics:
    Fletcher, #MsInterPReted, PRCA, PRethics

    Leading from the Front: A Chat with PRCA’s Francis Ingham (Part 1 of 2)

    Wednesday, Nov 13, 2019 Fletcher Team

    In this special two-part episode of #MsInterPReted, Kelly and Mary Beth welcome their first overseas guest to the podcast… a London-based leader at the helm of the world’s largest membership body of public relations professionals. 

    Topics:
    Fletcher, public relations, #MsInterPReted, PRCA

    Ms. InterPReted Episode 7:  Differentiating True PR Strategy From Mere Tactics

    Thursday, Oct 31, 2019 Fletcher Team

    Q4 is “Strategic Planning Season” for many companies and organizations in ramp-up to the next calendar year. Comprehending the drivers of relationship-building success starts with differentiating true PR strategy from mere tactics. 

    Topics:
    Fletcher, marketing strategies, public relations strategies, public relations, kelly fletcher, mary beth west, #MsInterPReted

    Ms. InterPReted Episode 5: #BrandsTakingStands or #GetWokeGoBroke

    Wednesday, Oct 16, 2019 Fletcher Team

    Kelly and Mary Beth stir up some potential heat with this episode, taking to task the growing trend of brands (and their PR / marketing departments and even CEOs) adopting and pushing social debates and hotly contested political issues . . . all on the advice of some PR firms that may (or may not) be properly guiding their clients or otherwise offering up an inappropriate one-size-fits-all approach.

    Topics:
    Brand Awareness, kelly fletcher, PR News, Ms. Interpreted, activism, #MsInterPReted

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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