#MsInterPReted -PR & Crisis at Mach Speed: Lt. Col. Ashley Nickloes

Tennessee Air National Guard Lt. Col. Ashley Nickloes’ grandfather died as a U.S. military pilot in the Pacific Theater of World War II after running out of fuel on a weather reconnaissance and bombing-raid mission … and his life sacrifice drove his granddaughter’s life-inspiration to become a pilot and – ultimately – a military mid-air refueling mission combat aviator. She shares her story and her leadership tenets, on this special Memorial Day Edition of #MsInterPReted.

Topics:
empowering women, gender, leadership, Fletcher, PR, public relations, kelly fletcher, mary beth west, #MsInterPReted, pilot, equality, military, ashely nickloes, memorial day, combat

#MsInterPReted - Data in the Details: A Better Advocacy Model

How must strategic communicators use data effectively in their communications campaigns, advocacy work and in counsel to senior management?

Professor Ana Adi of Quadriga University in Berlin, Germany, delves into this topic, with a passion for making our work stronger through the power of the best information and insights.

Topics:
gender, Fletcher, marketing, PR, public relations, kelly fletcher, mary beth west, #MsInterPReted, Berlin, womeninpr, data, Quadriga University, Ana Adi, research, metrics

#MsInterPReted - Coronavirus's Impact on Mental Wellness

Aside from the rush to discover a vaccine and a cure for COVID-19 – as well as to forge an economic recovery from the sudden stall of the global economy – one of the most pervasive topics in society today hinges on mental wellness and emotional well-being.

Topics:
business, Fletcher, PR, public relations, #MsInterPReted, planning, coronavirus, continuity, plans, crisis communications, COVID-19, mental wellness, healthcare, psychology, psychological, mental health, wellbeing, care, support, APA, American Psychological Association

#MsInterPReted - Coronavirus & the Community Hospital Impact

The coronavirus impact continues to infiltrate the globe … and the “new” front lines of the battle are beginning to emerge in smaller, more rural communities.

But are those communities prepared with health systems that can respond? In the U.S., the fact is that in huge swaths of non-metropolitan, smaller communities, the answer 10 years ago would have been “yes,” but today, the answer may be a definitive “no.”

For one smaller community immediately south of the Knoxville, Tennessee DMA, in Blount County (Maryville / Alcoa), citizens are fortunate to have a well-sustained, forward-thinking hospital that's addressing the crisis head-on and in a well-planned manner (full disclosure: #MsInterPReted co-host Mary Beth West serves as a volunteer on the hospital’s foundation board).

On this episode of "Ms. InterPReted," two top administrators from Blount Memorial deep-dive into challenges and concerns smaller communities and their health infrastructures face, across Tennessee and the nation – particularly in the face of COVID-19.

Topics:
business, Fletcher, tennessee, PR, public relations, #MsInterPReted, planning, coronavirus, continuity, crisis communications, COVID-19, Blount, community, Blount Memorial, Connie Huffman, healthcare, hospital, Blount Chamber, Don Heinemann

#MsInterPReted - PRCA Ramp-Up of COVID-19 PR Industry Resources

Based in London, U.K., Koray Camgoz, MPRCA, serves as Head of Communications and Marketing for the Public Relations and Communications Association (PRCA). He is an internationally experienced, post-graduate communications specialist with an eye for news, a passion for digital and a track record of crafting impactful communications strategies that deliver business results.

On this episode of #MsInterPReted, Koray lends a wide-ranging view of how COVID-19 has impacted the UK and larger global market, and how the PRCA has undertaken fast-paced, diverse response.

As the PRCA’s full focus has shifted toward COVID-19 PR industry crisis resource-development, Koray is working with the full PRCA team (working for weeks now under the UK government’s national lockdown from home-based / remote locations) as well as volunteer senior leadership team based in locations spanning the globe, to deliver solutions and resources to its 35,000 members worldwide.

On April 2, 2020, the PRCA announced that it is providing six months of free individual membership to anyone who has lost their job in the public relations industry, or to anyone who is self-employed and has seen a significant decline in their income. The offer is open to members and non-members alike from across the globe – including the U.S. – and the PRCA says it will take the word of self-employed practitioners who claim they have suffered losses.

Topics:
business, Fletcher, PR, #MsInterPReted, Crisis, PRCA, UK, continuity, mental wellness, task force, Francis Ingham, Koray Camgoz

#MsInterPReted: PR Done Well or Done Wrong in the COVID-19 Era

As the public relations profession absorbs its share of the COVID-19 impact with job, contract and revenue losses, most practitioners are still seeking to help their clients and employers craft truthful, productive and forward-looking messages.

Topics:
business, Fletcher, PR, Communications, #MsInterPReted, Crisis, coronavirus, COVID-19, Molly McPherson, Julia Angelen Joy, #PrimeTimePRChat, #PRfail

#MsInterPReted Twitter chat with @nickyregazzoni and @GeorgeBlizzard Recap

On Wednesday, March 25, #MsInterPReted hosted our monthly twitter chat. Our guests were @nickyregazzoni and @GeorgeBlizzard of The PR Network and PRCA's Virtual Group Leadership. The topic was Virtual Working From Home best practices in PR and beyond. 

Topics:
Fletcher, PR, #MsInterPReted, PRCA, Twitter Chat, Working from home, virtual working, The PR Network

#MsInterPReted SPECIAL EDITION: Crisis Planning for Business Continuity

As worldwide business, governmental and organizational entities face crisis-preparedness demands for coronavirus contingency planning – and as crisis issues and incidents of all forms are part of each daily news cycle – CEOs, management teams and boards of directors must stand accountable to make sure their organizations are prepared for the completely unexpected… or, in the coronavirus case, a fast-evolving and foreseeable disruption with a full-scale impact that is yet unknown.

Topics:
business, Fletcher, PR, Communications, public relations, #MsInterPReted, Crisis, planning, coronavirus, emergency, continuity, plans, training

#MsInterPReted #EthicsWashing: The New Authenticity Fail?

#MsInterPReted Co-Host Mary Beth West made history in February 2020, by being officially banned by the Global Alliance for Public Relations and Communications Management (GA) – a move the GA admonished Mary Beth in its written reprimand to her as being unprecedented.

Topics:
Fletcher, PR, public relations, #MsInterPReted, PRethics, EthicsMatter, EthicsWashing

#MsInterPReted Twitter Chat with @laurafromaura Recap

On Wednesday, February 26, #MsInterPReted hosted our monthly twitter chat. Our guest was @laurafromaura Laura Sutherland, the leader and founder of @ThePRFest and the topic was "Advocating for Ethical PR."

Topics:
PR, #MsInterPReted, PRCA, PRethics, EthicsMatter, ethics, EthicsAdvocate, Laura Sutherland, ThePRFest