Women play the games and use the gadgets to transform their lives, so why is the technology industry still marketing to them as if they slept with fuchsia-clad, faux-diamond-studded Barbie dolls tucked under their arms?

The above question was posed by Belinda Parmar, founder of Lady Geek TV. In her recent blog entry over at the Huffington Post, Parmar examines the tech industry and how it’s missing the mark in its efforts to reach women.

A recent Huffington Post blog article discusses the “Must See” Holiday films and how they stack up when it comes to female characters. As a public relations agency specialized in marketing to women, we were interested in what these numbers show. According to the list of seventeen films (as recommended by Common Sense Media), only 1 out of 17 has a female lead character. In fact, the article cites data revealing that the ratio of male characters to female characters in films hasn’t changed since 1946.

Thanksgiving is this week and the rest of the holidays are right on its heels. This time of year things get a bit more festive and this includes imbibing in more celebratory beverages. We’ve noticed an interesting conversation taking place concerning women and alcohol, specifically whiskey and because we pride ourselves in being a public relations agency specialized in reaching female consumers, we wanted to throw in our 2 cents here on our blog.

We've blogged before here at Her Voice about the marketing phenomena of women shopping together as a social activity. It's more than just a perceived stereotype...retailers who take notice of how their female consumers like to shop and cater to their needs and wants will always fare better than ones who don't.The following excerpt from Paco Underhill's Why We Buy does a good job capturing the ideas surrounding how women like to shop.

It’s no secret that the purchasing power of women is something that gets the attention of advertisers. But this hasn’t always been the case. In a recent AdAge article, Julie Halpert discusses top U.S. automaker Chevrolet and how the car company’s messages to female consumers have evolved over the years.

Have you heard of Dr. Pepper's new drink, marketed to men? Ellen shared the new commercial and then responded with one of her own. Gender marketing is no laughing matter, but just try to watch this without giggling!

We’ve mentioned Bridget Brennan and her wildly popular book “Why She Buys” here on the Her Voice blog before, in discussions about gender and its effects on consumer behavior as well as how friendships between women play a role in the shopping experience. Brennan recently spoke candidly about her thoughts and expanded on some of the ideas from her book.

Internet shopping has long been a convenient way to update your wardrobe or give a gift without ever leaving the comfort of your desk or sofa, but there’s a new company giving internet shoppers a unique twist on the experience and The New York Times recently sat down with founder Shauna Mei to talk about her brainchild.

There's a new documentary about the representation of women in the media and it's really gotten people talking. The film, MissRepresentation, premiered on Oprah's OWN Network last night and attempts to shed some light on how the mainstream media portrays women and girls. Written and directed by Jennifer Siebel Newsom (pictured below with Gloria Steinem, Daphne Zuniga and Geena Davis), the film provides an up-close look at how women in positions of power are scrutinized by members of the media in ways that their male counterparts are not.

The workplace is a popular setting for some of today’s most beloved television shows (The Office, Law & Order, Gray’s Anatomy, and 30 Rock to name a few). From hospitals and police precincts to radio stations and automotive garages, just about every workplace imaginable has been used as a backdrop. There’s a new show on NBC called Free Agents that caught our attention because it’s a sit-com where the workplace happens to be an advertising & public relations agency.