We've expressed our admiration for the fabulous Kelly Cutrone here on the Her Voice blog in the past and a recent article in Advertising Age magazine only further supports our claim that she is amazing! Kelly is getting ready to join the panel of judges for the upcoming season of America's Next Top Model, taking over for Andre Leon Talley, who is leaving the show.
According to Los Angeles ad-man Rob Schwartz, we're in a new age of the advertising icon. We've previously discussed advertising campaigns' use of anthropomorphized characters like Mr. Clean and Mrs. Butterworth, as well as created our own characters for our award-winning campaign for Conceptrol (Love the penis, Kill the sperm).
Mindy Kaling wears many hats during her 18-hour workdays on the set of the sit-com The Office, but that hasn’t always been the case. When she was hired as a writer/sometimes actor on the show at the age of 24, she didn’t have nearly as much responsibility. Back then she was the only woman on the 8-member writing staff. 8 years and 10 additional writers later, Kaling has written 22 episodes of the popular show, and she now can add executive producer and director to her resume.
Topics:
mindy kaling,
role-models,
strong women,
She's SO Empowered
It's pretty much common knowledge around here that marketing to women is what we do best. That statement might sound like we're bragging, but according to a recent Huffington Post article on men and women in the workplace, we need to brag on ourselves a bit more. The article outlines different qualities men possess that aren't such strong-suits for women. One of these is thinking we are awesome.
Topics:
power of the purse,
men and women in the workplace,
Huffington Post Women
“Frenemies are enemies who act like friends.” – Mean Girls
Topics:
Finding Kind Documentary,
leadership,
empowering girls,
strong women,
Kind Campaign
The Huffington Post did a recent article on powerful businesswomen, but it wasn’t your typical business feature. The story shares an inside look at how these women get their work done, specifically what items they like to keep nearby to help them tackle their jobs. They might sound like small things, but aren’t the small things what usually make the big difference? If we stopped to think about it, there are probably things that all of us like to have on hand while working, things that make the day a bit sweeter or each task more manageable.
Sometimes it’s difficult to remember a time before social media. We’re all so connected these days, it would be tough to experience anything to the contrary. In 2005, one study found that only 5% of internet users utilized social media. Just six short years later that number is 65%. When this statistic is broken down by gender, we see that a whopping 69% of women actively utilize social media daily, compared to the 60% of men who do.
Topics:
Marketing to Women,
Social Media
How many times have you seen a commercial or ad for some fabulous line of products or fashions and gone straight to your computer or smart phone to check out the accompanying site? When a company doesn’t have a web presence or fails to offer the option of e-commerce, something just doesn’t feel quite right. E-commerce is a vital part of any business’ success, especially when compared to the expense involved in traditional brick-and-mortar storefronts.
Topics:
One Kings Lane,
Rent the Runway,
Stella&Dot,
Marketing to Women,
e-commerce