Anyone who is even the least bit familiar with the cosmetics industry has heard of Bobbi Brown. She has made a name for herself by offering real beauty solutions to real women, encouraging them to figure out what works best for them, instead of trying to look like someone they aren’t. Her latest campaign to empower women is called Pretty Powerful and it’s currently in its second installment.

Venture capital firms deal with the big money and this field has always been dominated by men. According to a recent Huffington Post article by former VC exec Christine Bronstein, the statistics are changing. She says the power of women VCs coupled with their growing network of female CEOs is having “an enormous impact on women who run startups” and as a result, our global economy.

Over the years, Target has really worked to set itself apart from the other ‘big box stores’ by tailoring its offerings with specific shoppers in mind. The success this retail giant has experienced must be credited, at least in part, to its dedication to bringing high-end fashion labels to the masses. Beginning with Isaac Mizrahi, Target has collaborated with popular designers such as Zac Posen, Proenza Schouler, and Anna Sui. Not only are these designers widely sought-after, but they also go for a much higher price point than the average shopper can afford. Target remedies this by providing styles from each designer at a fraction of the price they would normally sell for. Because each collection is limited in quantity as well as the amount of time it will be available in stores, lots of buzz is always created for Target.

Women are bombarded with messages telling us what we should buy, how we should dress and who we should emulate. These murky waters can be daunting, especially as we are trying to raise up the next generation of confident, self-assured young ladies. Thankfully, there’s a new trend on the rise, one we're calling "value-conscious consumerism," and it’s most encouraging to see.

When was the last time you enjoyed a movie in the theater, spent the afternoon shopping or just caught up with friends over drinks? Each of these fun activities probably took at least a couple hours. What would you say if we told you that a couple hours of your time could change the life of a child for an entire year? If you’re like us, that fact would get you pretty excited.

There’s a new sports drink on the market and we’re all excited about it! We know, you’re probably thinking “what? Excited about a sports drink?” but trust us! This is not your ordinary sports drink.

One Ten Hydrade is a line of products from two Tennessee entrepreneurs who wanted to create a healthier alternative to your typical sugary sports drinks. The word “hydrade” is an amalgam of the phrase “hydrating aid.”

Made with natural products, One Ten Hydrade is dye-free, but don’t expect it to be clear. The colors in each flavor come from the addition of vitamins, which provide a natural dye. This discovery was something of a happy accident but the creators decided to run with it.

Mean Tangerine, Intense Grape, Limitless Lemon Lime and Persevere Punch are some of the drink’s flavors, which are available in two options. One is made with cane sugar and the other is a zero-calorie option sweetened with the natural sweetener Stevia.

Vitamins B12, B2 and B6 are included in the products and this is exciting because, as women, we could all get a few more vitamins in our system. With all the recent studies being done about the dangers of artificial chemicals and additives, it's refreshing to have another option.

We know how important it is to make healthy choices for ourselves and our families. It's hard enough to maintain our busy schedules, plus fit in a workout regimen we can stick to. One Ten Hydrade offers a healthy option that will replenish our bodies and taste great at the same time. We’re sure it's going to be hugely popular!

Professional networking groups have been a popular tool for business growth for many years now, but the number of these types of groups that are specifically for women is definitely on the rise. These groups, born from the desire to help women learn from each other while building their businesses and careers, owe their popularity to the growing progress of women in the business world.

In the hustle and bustle of daily life, sometimes it can be difficult to keep ourselves grounded. One way this can be achieved is through a commitment to spiritual health. Spiritual well-being is important for everyone, but it’s especially crucial for women as we often spread ourselves too thin juggling all the different things on our to-do lists.

The recent recession has negatively affected many people, but things have slowly been bouncing back. According to a December 2010 report from Bank of America/Merrill Lynch, women’s earning power will recover from the recession much quicker than that of men. Here at FletcherPR, we’re firm believers in the power of the purse so we already knew that women make the majority of household spending decisions. But according to this report, the purchasing power of women will grow exponentially as they contribute more money to their households during these leaner economic times.

Did you know that female-owned businesses are the fastest-growing business segment in our economy today? According to She-conomy.com, thousands of businesses owned by women are starting up every day across the country. When it comes to B2B marketing, taking this into consideration is a smart move for anyone trying to maneuver this playing field.