Here at Her Voice, we’ve discussed customer loyalty and how it is affected by gender, but which brands get the most loyalty from the sexes? According to a report from marketing group Buyology, there are certain desired brands that women hold in high regard. The report comes on the heels of a six-year study of 5,000 consumers classifying 240 U.S. brands.
Topics:
Smart Thoughts
Baseball is known as our country's 'national pastime' and on this day in history, the New York Giants (now in San Francisco) took a giant step forward for women: hosting the first ever Ladies Night at the Polo Grounds where they played. This event, which took place in 1883, offered free admission to ladies as a way of encouraging them to attend a game. In recent years, professional athletics have come back around and are recognizing the important role their female fans play, but there was definitely a lengthy period in which sports were just for men. We think it's pretty cool that all the way back in 1883, marketing to women was a smart move!
related: 3 Reasons Why Smart Women Love Baseball via Jezebel
image via Flickr Creative Commons
June 8th is Best Friends Day and what better place to celebrate it but here at Her Voice! In the past, we've discussed the importance of connecting with our girlfriends as well as the role female friendship plays in the field of marketing when it comes to reaching your audience.
Topics:
Something to Sing About!
We’re all about celebrating strong, empowered women and who better embodies that phrase than the newly appointed editor of the New York Times, Jill Abramson. She is a former investigative reporter and has served as managing editor since 2003. A born and raised New Yorker, she likened growing up with a Times subscription to being a religion.
Topics:
women in leadership,
strong women,
She's SO Empowered,
Jill Abramson,
NY Times
Summer is just around the corner, but it is gearing up to be a very busy one here at FletcherPR. In fact, we wouldn’t have it any other way! Last week we were in Nashville meeting with Big Machine Records to work on an exciting project for Rascal Flatts’ summer tour “Flatts Fest” (more on this to come!). Then we headed to the Great Smoky Mountains for a mini business retreat, including several sessions with renowned health and wellness expert Angie Collins. Our team really got a lot of great information out of the experience and enjoyed some down time for bonding as well.
Topics:
summer,
IECSC,
Angie Collins,
business retreat,
Big Machine Records,
Flatts Fest,
Rascal Flatts,
Las Vegas
The Women's Tennis Association has a new ad campaign, highlighting strength in its athletes as a beautiful characteristic. Aiming to convert "peripheral fans" to more committed tennis viewers, the campaign places strong female tennis players in elegant dresses, where they slam tennis balls around while glitter flies. Stacey Allaster, Chief Executive of the WTA states that "an emotional connection to those performers we're inspired by" is what is necessary to create true fans. This can be said of arenas other than athletics, as evidenced by our constant need to know more about the lives of our favorite film stars, musicians and other public figures.
Topics:
Women's Tennis Association,
Strong is Beautiful campaign,
Her Heroes,
Marketing to Women,
campaign
Girl Scouts Rock! Powered by Roland was a huge success in Chicago. The workshop was even featured in a segment on WCIU's popular morning show, The U! Hosts Jeanne Sparrow & Melissa Forman rocked out with a few of the instruments used by the girls in attendance. They seem to be having quite a good time! I guess there's a girl scout in all of us, just waiting to rock!
Topics:
events,
Girl Scouts,
WCIU,
Chicago,
The U Morning Show,
Her Happenings,
music education,
Her Heroes,
Girl Scouts Rock!,
campaign,
Roland U.S.,
Something to Sing About!
Topics:
events,
Girl Scouts,
Chicago,
music education,
Roland US,
Girl Scouts Rock!,
campaign
