One of the most prominent trends we expect to see in 2025 in public relations is the power of authentic storytelling. Brands and organizations have come to recognize that in a world saturated with ads and influencers authenticity is the key to resonating with increasingly discerning and skeptical audiences. Consumers are buying more than a product or service. They’re buying into values and relationships that feel genuine and trustworthy.
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The holiday season is the perfect time for brands to show their generosity—both to their customers and to causes that matter. Not only is giving back the right thing to do, but these efforts can also boost brand reputation and strengthen customer or client relationships. With thoughtful marketing and strategic community involvement, there are several ways brands can ensure they are in the "giving spirit" this season.
Topics:
Branding,
Knoxville Marketing,
Marketing to Women,
campaign,
PR,
PR for Women,
Fletcher Marketing PR,
give back
As the holiday season approaches, brands across various industries start gearing up for one of the most important marketing opportunities of the year: gift guides. These curated lists can significantly boost brand visibility, drive sales, and enhance your reputation. At Fletcher Marketing Communications, we understand the art and strategy behind getting your products featured on these coveted lists. Here’s how you can successfully navigate the process.
Topics:
media pitching,
holiday marketing,
Creativity,
public relations strategies,
Communications,
media relations,
gift guide
In today’s digital age, networking remains a critical component of successful public relations strategies. Despite the prevalence of remote work, hybrid models, and virtual meetings, face-to-face networking continues to offer invaluable benefits. According to Pew Research, about one-third of U.S. working adults work from home. However, in-person interactions are still crucial for enhancing your public relations strategy and building meaningful professional relationships.
Topics:
professional networking,
public relations,
womeninpr,
networking
