We’ve mentioned Bridget Brennan and her wildly popular book “Why She Buys” here on the Her Voice blog before, in discussions about gender and its effects on consumer behavior as well as how friendships between women play a role in the shopping experience. Brennan recently spoke candidly about her thoughts and expanded on some of the ideas from her book.
Topics:
Bridget Brennan,
female consumers,
Knoxville PR Agency,
Why She Buys,
Marketing to Women,
shopping
Sometimes it’s difficult to remember a time before social media. We’re all so connected these days, it would be tough to experience anything to the contrary. In 2005, one study found that only 5% of internet users utilized social media. Just six short years later that number is 65%. When this statistic is broken down by gender, we see that a whopping 69% of women actively utilize social media daily, compared to the 60% of men who do.
Topics:
Marketing to Women,
Social Media
How many times have you seen a commercial or ad for some fabulous line of products or fashions and gone straight to your computer or smart phone to check out the accompanying site? When a company doesn’t have a web presence or fails to offer the option of e-commerce, something just doesn’t feel quite right. E-commerce is a vital part of any business’ success, especially when compared to the expense involved in traditional brick-and-mortar storefronts.
Topics:
One Kings Lane,
Rent the Runway,
Stella&Dot,
Marketing to Women,
e-commerce
Anyone who is even the least bit familiar with the cosmetics industry has heard of Bobbi Brown. She has made a name for herself by offering real beauty solutions to real women, encouraging them to figure out what works best for them, instead of trying to look like someone they aren’t. Her latest campaign to empower women is called Pretty Powerful and it’s currently in its second installment.
Topics:
empowering women,
Pretty Powerful Campaign,
strong women,
cosmetics,
Marketing to Women,
Bobbi Brown
Women are bombarded with messages telling us what we should buy, how we should dress and who we should emulate. These murky waters can be daunting, especially as we are trying to raise up the next generation of confident, self-assured young ladies. Thankfully, there’s a new trend on the rise, one we're calling "value-conscious consumerism," and it’s most encouraging to see.
Topics:
value-conscious consumerism,
Marketing to Women,
TOMS,
What's Your Virtue cosmetics,
Philosophy
Professional networking groups have been a popular tool for business growth for many years now, but the number of these types of groups that are specifically for women is definitely on the rise. These groups, born from the desire to help women learn from each other while building their businesses and careers, owe their popularity to the growing progress of women in the business world.
Topics:
women in leadership,
Knoxville News Sentinel,
professional networking,
Marketing to Women,
empowered women,
Something to Sing About!,
Smart Thoughts
Did you know that female-owned businesses are the fastest-growing business segment in our economy today? According to She-conomy.com, thousands of businesses owned by women are starting up every day across the country. When it comes to B2B marketing, taking this into consideration is a smart move for anyone trying to maneuver this playing field.
Topics:
she-conomy.com,
B2B marketing,
Marketing to Women,
marketing strategies
The Women's Tennis Association has a new ad campaign, highlighting strength in its athletes as a beautiful characteristic. Aiming to convert "peripheral fans" to more committed tennis viewers, the campaign places strong female tennis players in elegant dresses, where they slam tennis balls around while glitter flies. Stacey Allaster, Chief Executive of the WTA states that "an emotional connection to those performers we're inspired by" is what is necessary to create true fans. This can be said of arenas other than athletics, as evidenced by our constant need to know more about the lives of our favorite film stars, musicians and other public figures.
Topics:
Women's Tennis Association,
Strong is Beautiful campaign,
Her Heroes,
Marketing to Women,
campaign
Recently, I sat down with Knoxville News Sentinel reporter Carly Harrington to chat about marketing to women and some of the exciting new developments here at FletcherPR. Click here to read the full article. This is definitely an interesting time in the marketing world, with the onset of social media allowing for constant contact via platforms like Twitter, direct interactions with customers and the demand for engagement rather than just one-way communication.
Topics:
KNS,
Knoxville News Sentinel,
Her Heroes,
Marketing to Women,
marketing strategies,
Something to Sing About!
