It's not too early to begin "planning to get a plan" for strategic development, in anticipation of the upcoming fiscal year -- particularly for organizations that easily fall into the trap of racing through their strategic planning process without proper data and insight or ... worse still ... treat deep-dive planning as an afterthought.
Fletcher Marketing PR CEO Kelly Fletcher and Senior Strategist Mary Beth West discuss five essential elements that they urge clients and organizations to consider, as part of the upcoming strategic plan ramp-up.
Topics:
PR,
organization,
public relations,
podcast,
kelly fletcher,
mary beth west,
Ms. Interpreted,
#MsInterPReted,
strategy,
planning,
Fletcher Marketing PR,
Fletcher PR,
MsInterPReted podcast,
strategic development,
2022
Leslie Beale of Profusion Strategies in Knoxville, TN, joins Kelly and Mary Beth on #MsInterPReted for her reflections in spring 2021, as the business world contends with "new-normals" running alongside continuous additional changes, brought about by COVID-19.
Topics:
Women in the Workplace,
Fletcher,
marketing,
PR,
public relations,
podcast,
kelly fletcher,
mary beth west,
Ms. Interpreted,
#MsInterPReted,
MarketingToWomen,
COVID-19,
Fletcher Marketing PR,
pandemic,
MsInterPReted podcast,
Leslie Beale
Mike Ragsdale, founder and CEO of the popular 30A lifestyle brand which was inspired by the scenic 30A highway along Florida’s Gulf Coast, says he remains driven by this simple goal: be happy, and inspire others to live the life they’ve imagined. When he and his wife Angela relocated their family to Florida, Mike purchased the domain 30A.com to begin as a blog. It’s hard to imagine he had any idea then what an iconic, worldwide brand 30A.com would become. The 30A brand can be found in 380 stores nationwide and boasts eco-friendly clothing, décor, drinkware, electric bikes, skincare and even beer and wine.
Topics:
marketing content,
Fletcher,
Marketing to Women,
marketing,
PR,
public relations strategies,
public relations,
podcast,
kelly fletcher,
Ms. Interpreted,
#MsInterPReted,
Fletcher Marketing PR,
Fletcher PR,
30A,
Brand Simplicity,
Mike Ragsdale,
30A Brand,
Brand Marketing,
MsInterPReted podcast
Dolly Parton is easily one of the most recognizable celebrity names worldwide -- and in Tennessee (Dolly's home state) where Fletcher Marketing PR is also based, Dolly is widely regarded as a "Patron Saint."
Topics:
marketing,
public relations,
podcast,
kelly fletcher,
mary beth west,
Ms. Interpreted,
#MsInterPReted,
UK,
Fletcher Marketing PR,
Dolly Parton's Imagination Library,
Nora Briggs,
Marion Gillooly,
books,
literacy,
Dolly Parton,
Imagination Library,
Sevier County,
United Kingdom,
reading,
childhood literacy
In the Season 3 Wrap-Up of the #MsInterPReted Podcast, Kelly Fletcher and Mary Beth West embark on a New Year in 2021 with a look back to highlights of recent guests:
MINUTE 6:38 / Rod Cartwright, FRSA, FPRCA: Rod shared insights of the PRCA's COVID-19 Taskforce and his other insights on the state of the industry and how the PRCA is helping lead the way.
MINUTE 12:26 / Tearsa Smith, Anchor / WATE-TV Ch. 6 Knoxville: Tearsa shared how community journalism and its coverage of race / equality / justice issues are so important for helping citizens know and understand the authentic, real experiences of all people, of all diverse backgrounds.
MINUTE 20:00 / Kelly and Mary Beth talked about Mary Beth's struggle with PRSA (the U.S.-based PR industry association) and issues of how women who ask tough questions are treated... particularly in the face of being a bona fide Whistleblower of organizational wrongdoing.
MINUTE 31:45 / Patricia Nash and Jennifer Evans: Patricia Nash Designs Founder / CEO Patricia Nash (on the podcast with her daughter, COO Jennifer Evans) gave candid commentary on what the COVID-19 pandemic has meant to her business, in navigating the crisis -- and what her definition of *nimble leadership* is all about.
MINUTE 36:00 / Rax Lakhani, CMPRCA: Rax provided a razor-sharp analysis of the Diversity & Inclusion issue, from the international perspective, as head of the PRCA Diversity Network. His on-point, empathetic, pro-business approach advocated for important action steps all PR professionals should take, to make D&I a reality.
MINUTE 39:00 / Sarah Merrell -- VP, Fletcher Marketing PR (and Instagram Social Media Influencer): Sarah talked about realities of media relations and influencer work in today's COVID environment, particularly with pressures faced right now by newsrooms.
MINUTE 42:50 / Dr. Candace White: This chat invited Dr. White to share her well-studied observations and concerns about non-disclosures inherent to the digital communications / social media platform environment.
Join Kelly and Mary Beth throughout 2021, with new episodes of #MsInterPReted to launch Season 4, upcoming!
Topics:
University of Tennessee,
Social Media,
public relations,
podcast,
Ms. Interpreted,
#MsInterPReted,
Women in PR,
ethics,
Rod Cartwright,
Tearsa Smith,
Patricia Nash,
Candace White,
Sarah Merrell,
Rax Lakhani
A newly minted Vice President at Fletcher Marketing PR with her recent promotion at the firm, Sarah Merrell combines an achievement-driven career in public relations with her newfound (and literal) fame as a social media influencer in the motorcycling enthusiast space.
Topics:
marketing,
PR,
public relations,
influencer,
social media,
influencer marketing,
podcast,
kelly fletcher,
mary beth west,
#MsInterPReted,
Fletcher Marketing PR,
women,
motorcycling,
motorcycles,
motor sports,
Sarah Merrell,
Jud Merrell,
niche influencers,
motorsports,
Merrell Racing,
niche
When it comes to inspirational women in entrepreneurship, steeped in the power of creativity and one's own unique sense of vision and style -- look no further than the story of Patricia Nash Designs.
Topics:
Knoxville,
business,
PR,
public relations,
podcast,
kelly fletcher,
mary beth west,
Ms. Interpreted,
#MsInterPReted,
Crisis,
COVID,
women,
retail,
Patricia Nash Designs,
pandemic,
Jennifer Evans,
Patricia Nash,
response
As the U.S. PR industry approaches Diversity and Inclusion Month in October (which is also Global Diversity Awareness Month), Fletcher PR takes a look at D&I from the international perspective.
Topics:
PR,
public relations,
podcast,
kelly fletcher,
mary beth west,
PR Diversity,
#MsInterPReted,
PRCA,
ethics,
Fletcher PR,
PRCA Ethics Month,
Rax,
Lakhani,
Power of PR,
ethics month
On Wednesday, January 29th, #MsInterPReted launched our first Twitter chat. Our guest was Ella Minty, founder of the U.K.-based #PowerAndInfluence online PR community, and the topic discussed was "Women Driving Thought-Leadership," which focused on how women can drive thought-leadership conversations that are clearly heard, accurately understood and given fair consideration in the marketplace of ideas.
View the recap of our Q&A below:
Topics:
women in leadership,
Fletcher,
PR,
podcast,
#MsInterPReted,
thought-leadership,
Women in PR,
PowerandInfluence,
Twitter Chat
Long-time Atlanta radio personality and LGBT trailblazer Melissa Carter shares her life journey as well as her insights about reaching the lesbian segment (and lesbian sub-segments) of the LGBT market, as well as why proper audience segmentation and research of this widely misunderstood community should never be underestimated.
Topics:
Fletcher,
PR,
diversity marketing,
public relations,
podcast,
#MsInterPReted,
LGBT,
Lesbian,
Diversity,
MarketingToWomen,
PRdiversity
