A newly minted Vice President at Fletcher Marketing PR with her recent promotion at the firm, Sarah Merrell combines an achievement-driven career in public relations with her newfound (and literal) fame as a social media influencer in the motorcycling enthusiast space.
Topics:
marketing,
PR,
public relations,
influencer,
social media,
influencer marketing,
podcast,
kelly fletcher,
mary beth west,
#MsInterPReted,
Fletcher Marketing PR,
women,
motorcycling,
motorcycles,
motor sports,
Sarah Merrell,
Jud Merrell,
niche influencers,
motorsports,
Merrell Racing,
niche
In this gripping conversation about the underbelly of social media outlets' unethical non-disclosures and the larger societal and PR implications, University of Tennessee Public Relations Professor Dr. Candace White discusses her latest published paper in the December 2020 edition of Public Relations Review (co-authored by UT alumnus and Clemson University faculty Brandon Boatwright), "Social media ethics in the data economy: Issues of social responsibility for using Facebook for public relations."
Topics:
journalism,
Facebook,
PRSA,
University of Tennessee,
twitter,
public relations,
kelly fletcher,
mary beth west,
#MsInterPReted,
PRCA,
PRethics,
ethics,
data,
Fletcher PR,
Candace White,
UT,
CCI,
Dorsey,
Biden/Harris,
code of ethics,
consumer protection,
Trump,
Zuckerberg,
congress,
privacy,
privacypolicy,
consumer,
regulation
When it comes to inspirational women in entrepreneurship, steeped in the power of creativity and one's own unique sense of vision and style -- look no further than the story of Patricia Nash Designs.
Topics:
Knoxville,
business,
PR,
public relations,
podcast,
kelly fletcher,
mary beth west,
Ms. Interpreted,
#MsInterPReted,
Crisis,
COVID,
women,
retail,
Patricia Nash Designs,
pandemic,
Jennifer Evans,
Patricia Nash,
response
As the U.S. PR industry approaches Diversity and Inclusion Month in October (which is also Global Diversity Awareness Month), Fletcher PR takes a look at D&I from the international perspective.
Topics:
PR,
public relations,
podcast,
kelly fletcher,
mary beth west,
PR Diversity,
#MsInterPReted,
PRCA,
ethics,
Fletcher PR,
PRCA Ethics Month,
Rax,
Lakhani,
Power of PR,
ethics month
It's Women's Equality Day (Aug. 26, 2020)! One-hundred years ago, women earned the right to vote in the U.S., by taking charge, stating their case, taking to the streets over decades, and pushing for the accountability of the vote.
As ratification of the 19th Amendment to the U.S. Constitution -- giving women the right to vote -- celebrates 100 years and included a significant role for East Tennessee (with one determined mother of a young Tennessee legislator), Kelly and Mary Beth mark the significance of Fletcher Marketing PR's East Tennessee roots, its focus on lending voice to the power of women, and just how much women still confront in seeking equality, 100 years later ... including in the Public Relations industry, which is female-dominated.
Topics:
tennessee,
marketing,
PR,
public relations,
kelly fletcher,
mary beth west,
#MsInterPReted,
equality,
women,
19th Amendment,
womens equality day,
vote
Kelly and Mary Beth proudly welcome the powerful energy and insights of Tearsa Smith, Morning Anchor of WATE-TV Channel 6 News -- the ABC affiliate of Knoxville, Tennessee, to "Ms. InterPReted." Tearsa shares her experiences from the front lines of fielding, delivering and managing community news in the Year 2020, a time of massive global chaos at every level ... and how that chaos unfolds in a Middle-America market like East Tennessee, from COVID-19, to racial injustice and demonstrations, to the day-to-day roller-coaster of the newsroom with daily life.
Topics:
marketing,
PR,
Communications,
public relations,
kelly fletcher,
mary beth west,
Fletcher PR,
Women in journalism,
Tearsa Smith,
WATE-TV
In this episode focused on learning, leading and coping in *The Year That is 2020 in the PR Profession*, Kelly and Mary Beth welcome Rod Cartwright, a London-based colleague and leader of Rod Cartwright Consulting, who also serves as Deputy Chair of the PRCA's Global COVID-19 Taskforce.
Topics:
PR,
Communications,
public relations,
kelly fletcher,
mary beth west,
PRCA,
Women in PR,
COVID-19,
Fletcher Marketing PR,
COVID,
Taskforce,
Rod Cartwright
Topics:
Fletcher,
PRSA,
reputation,
PR,
public relations,
kelly fletcher,
mary beth west,
PR Diversity,
#MsInterPReted,
inclusion,
George Floyd,
Reputation Dr.,
workplace,
diversity action alliance,
Inaction,
mike paul,
race,
DEI,
PRSA Foundation
Tennessee Air National Guard Lt. Col. Ashley Nickloes’ grandfather died as a U.S. military pilot in the Pacific Theater of World War II after running out of fuel on a weather reconnaissance and bombing-raid mission … and his life sacrifice drove his granddaughter’s life-inspiration to become a pilot and – ultimately – a military mid-air refueling mission combat aviator. She shares her story and her leadership tenets, on this special Memorial Day Edition of #MsInterPReted.
Topics:
empowering women,
gender,
leadership,
Fletcher,
PR,
public relations,
kelly fletcher,
mary beth west,
#MsInterPReted,
pilot,
equality,
military,
ashely nickloes,
memorial day,
combat
How must strategic communicators use data effectively in their communications campaigns, advocacy work and in counsel to senior management?
Professor Ana Adi of Quadriga University in Berlin, Germany, delves into this topic, with a passion for making our work stronger through the power of the best information and insights.
Topics:
gender,
Fletcher,
marketing,
PR,
public relations,
kelly fletcher,
mary beth west,
#MsInterPReted,
Berlin,
womeninpr,
data,
Quadriga University,
Ana Adi,
research,
metrics
