Kelly Fletcher

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Recent Posts

“The Little Quit:” What I Learned Leading a Remote Team in a Global Pandemic

“What if the trials of this life are your mercies in disguise?”

Topics:
the big quit, the little quit, leading through a pandemic

#MsInterPReted - PRCA Ramp-Up of COVID-19 PR Industry Resources

Based in London, U.K., Koray Camgoz, MPRCA, serves as Head of Communications and Marketing for the Public Relations and Communications Association (PRCA). He is an internationally experienced, post-graduate communications specialist with an eye for news, a passion for digital and a track record of crafting impactful communications strategies that deliver business results.

On this episode of #MsInterPReted, Koray lends a wide-ranging view of how COVID-19 has impacted the UK and larger global market, and how the PRCA has undertaken fast-paced, diverse response.

As the PRCA’s full focus has shifted toward COVID-19 PR industry crisis resource-development, Koray is working with the full PRCA team (working for weeks now under the UK government’s national lockdown from home-based / remote locations) as well as volunteer senior leadership team based in locations spanning the globe, to deliver solutions and resources to its 35,000 members worldwide.

On April 2, 2020, the PRCA announced that it is providing six months of free individual membership to anyone who has lost their job in the public relations industry, or to anyone who is self-employed and has seen a significant decline in their income. The offer is open to members and non-members alike from across the globe – including the U.S. – and the PRCA says it will take the word of self-employed practitioners who claim they have suffered losses.

Topics:
business, Fletcher, PR, #MsInterPReted, Crisis, PRCA, UK, continuity, mental wellness, task force, Francis Ingham, Koray Camgoz

#MsInterPReted Episode 3: Marketing to Women with CEO Kelly Fletcher

 

Transcript:

Topics:
podcast, kelly fletcher, mary beth west, Ms. Interpreted, PR Diversity

Fletcher / West Join Forces with New #MsInterPReted Public Relations Podcast

With offices in Knoxville and Atlanta, Fletcher Marketing PR announced today the launch of the “MsInterPReted” podcast, a new digital offering from the public relations firm to help demystify PR issues, trends and related topics for strategic communicators as well as executives in other disciplines who wish to grow their businesses or develop their organizations.

Topics:
Tips, Public Speaking, Reporting, Communications, MarketingPR, In the News, public relations, influencer, social media, influencer marketing, podcast, kelly fletcher, mary beth west, PR News, Ms. Interpreted

The Kate Spade Tragedy and Why Female Entrepreneurs Should Pay Attention

 

To say I love the Kate Spade brand would be an understatement. I’ve carried the Kelly-Green tote I purchased in Charleston as a briefcase for the past 3 years and can’t give it up despite the tattered straps.

Topics:
business, women entrepreneurs, #KateSpade, success

#PressforProgress- International Women's Day 2018

At Fletcher, we are passionate about helping women grow and achieve. We are a group of strong women who advocate for other women as the cornerstone of our culture.

Topics:
International Women's Day, pressforprogress, international womens day 2018

Mary Beth West Sells Public Relations Firm to Fletcher Marketing PR

I could not be more honored to take the helm for Mary Beth West. She is not only an amazing public relations professional that I have learned much from over the years; she is also a dear and trusted friend. Mary Beth, I know I have some big high heels to fill and I’m so glad we’re going to have the opportunity to work together in a new way. You are simply the best.

Topics:
Fletcher, Communications, MarketingPR, In the News

It's Not All Lip Gloss and Boob Jobs - Misconceptions about marketing to women

When I meet people and explain that our company specializes in marketing to women, I can often see the wheels turning. The next question usually goes something like, “Oh yeah? So, you work with retailers and fashion/beauty companies?”

Building Trust with Millennial Moms: 5 Takeaways from M2Moms®

She’s connected, empowered, confident and tech savvy.

I had the pleasure of serving on an expert panel with four very impressive marketers at M2Moms®, the Marketing to Moms Conference in New York City last week. Moderated by Jen Shap, agency business development lead for Google, each of us pinpointed an element of building trust with millennial moms that is resonating positively in our daily work.

Topics:
Marketing to Women, MarketingPR, Fletcher Features

Now Trending with Millennial Moms

Did you know that approximately 9,000 babies per day are born to U.S. Millennial parents? It’s no wonder marketers are dying to capture her projected $200 billion in spending power, according to babycenter.com. Here are a few pointers to help get you started on your journey to reaching her. She can be a tough nut to crack.  

Topics:
Marketing to Women, MarketingPR