#MsInterPReted welcomes another guest from “across the pond” in the U.K., Shayoni Lynn, FCIPR, CM-PRCA, of Lynn PR, based in Wales – an industry expert in data-management and insight-driven communications, strategic stakeholder engagement, measurement and evaluation.
Born in India, Shay holds Associate Lecturer status at Cardiff University and shares membership with Kelly and Mary Beth in the Public Relations and Communications Association (PRCA-UK) – in which Shay is spearheading ethics initiatives in 2020 for PRCA’s PR Council.
Shay’s expertise spans numerous behavioral-science topics, including the emerging area of “nudge” communications. Shay is also a regular speaker at industry events in Europe. Last year, Shay was recognized in the WalesOnline “35 under 35” list of top young business and professional women in Wales. Early in 2020, Shay’s firm, Lynn PR, was named “One to Watch in 2020” by PRWeek UK.
Topics:
marketing,
PR,
public relations,
#MsInterPReted,
PRCA,
PRethics,
EthicsMatter,
LynnPR,
Shayoni Lynn,
Wales,
Cardiff,
Nudge,
ethics,
UK,
nudgetheory
In the category of female mentorship and the servant-leader model, there could be no more compelling a duo than these two guests, who’ve advised countless organizations and mentored hundreds of colleagues in their careers . . .
Topics:
Fletcher,
PR,
public relations,
#MsInterPReted,
Diversity,
MarketingToWomen,
PRdiversity,
ShannonHannum,
JoyBishop
On Wednesday, January 29th, #MsInterPReted launched our first Twitter chat. Our guest was Ella Minty, founder of the U.K.-based #PowerAndInfluence online PR community, and the topic discussed was "Women Driving Thought-Leadership," which focused on how women can drive thought-leadership conversations that are clearly heard, accurately understood and given fair consideration in the marketplace of ideas.
View the recap of our Q&A below:
Topics:
women in leadership,
Fletcher,
PR,
podcast,
#MsInterPReted,
thought-leadership,
Women in PR,
PowerandInfluence,
Twitter Chat
Long-time Atlanta radio personality and LGBT trailblazer Melissa Carter shares her life journey as well as her insights about reaching the lesbian segment (and lesbian sub-segments) of the LGBT market, as well as why proper audience segmentation and research of this widely misunderstood community should never be underestimated.
Topics:
Fletcher,
PR,
diversity marketing,
public relations,
podcast,
#MsInterPReted,
LGBT,
Lesbian,
Diversity,
MarketingToWomen,
PRdiversity
Topics:
Fletcher,
PR,
public relations,
Ms. Interpreted,
#MsInterPReted,
DirectSelling,
Bonvera
With year-end of 2019 closing in, Kelly and Mary Beth conclude Season 1 of #MsInterPReted for the calendar year with a look back at some of the most memorable moments, guests, interviews, laughs, revelations -- and even a few tear-jerkers -- from the podcast's kick-off of Episodes 1-13. Revisit compelling interviews with guests as well as Kelly's and Mary Beth's top picks of their own best-practice discussions and insights.
Topics:
Fletcher,
marketing,
marketing strategies,
PR,
public relations,
podcast,
Ms. Interpreted,
PRethics,
Season 1
Few careers offer the dynamic, exciting day-to-day work diversity, fast pace and intellectual stimulation as the public relations field. But alongside the adrenaline rush also comes PR's dubious honor of being ranked consistently as one of the most high-stress careers ... and the impact can take a real toll on both agency entrepreneurs and the larger PR workforce alike. To compound the issue further, openly discussing the issue has -- for decades -- been an unspoken taboo . . . but finally, this compounding factor is starting to change.
Topics:
PR,
public relations,
podcast,
Stress,
Self-care,
Burnout,
work-life balance
While it is starting to see some growth in recent years, the WNBA is still struggling to carve a niche, even after 16 years of doing business. One of the problems has been the inability of media to embrace women's sports. A recent article in Fortune Magazine outlines this problem and some of the other issues surrounding the marketing of female athletes.
Topics:
gender marketing,
empowering women,
empowering girls,
strong women,
Knoxville PR Agency,
Marketing to Women,
know your audience,
marketing tactics,
empowered women,
marketing strategies,
PR
All it takes is a few minutes scanning the marketing section at your local bookstore to become aware that the times, they are a' changing. In a field where everything was once black and white, there are now infinite shades of gray. Paco Underhill is one marketing expert who is taking notice of the differences between men and women when it comes to how and why they make purchasing decisions. Don't you want your business to be one of the ones he refers to here...and get there first?
Topics:
Marketing to Women,
Paco Underhill,
Why we buy,
marketing strategies,
Smart Thoughts,
PR
At least 1 out of every 4 Americans owns a smartphone and this number is only going up. Half of all Americans will likely have a smartphone by Dec. 2011 and the development is greatly changing the way that individuals shop and interact with retailers. Market research has identified a group known as mobile shopping warriors…in other words “hyper-connected individuals” who will account for 28 percent of The National Retail Federation’s consumer projections for holiday shopping. This means that over $125 million in purchases will be completed via mobile devices.
Topics:
smartphone,
Jewelry Television,
Marketing to Women,
JTV,
smartphone app,
Smart Thoughts,
PR
