The holiday season is the perfect time for brands to show their generosity—both to their customers and to causes that matter. Not only is giving back the right thing to do, but these efforts can also boost brand reputation and strengthen customer or client relationships. With thoughtful marketing and strategic community involvement, there are several ways brands can ensure they are in the "giving spirit" this season.

If you’re like many business owners or marketing professionals, you understand the value of search rankings. You know what a high rank can do for your visibility, brand reputation and ultimately, your revenue. But are you aware that one of the most effective ways to boost your search engine optimization (SEO) is through media relations? And here’s the thing: most companies aren’t tapping into this powerful synergy.

As the holiday season approaches, brands across various industries start gearing up for one of the most important marketing opportunities of the year: gift guides. These curated lists can significantly boost brand visibility, drive sales, and enhance your reputation. At Fletcher Marketing Communications, we understand the art and strategy behind getting your products featured on these coveted lists. Here’s how you can successfully navigate the process.

This article hits close to home for me, as Asheville is where I spent over 17 years of my life, and I still have close friends and family there. Several members of our team have also lived in Western North Carolina and surrounding areas, with deep personal connections to the region. As we watched this disaster unfold, it became clear how vital compassionate and effective communication is for businesses navigating such crises.

Fletcher Marketing Communications is celebrating its 16th birthday, so my colleagues suggested I write a blog post reflecting on the ups and downs of my sixteen-year (and counting) entrepreneurial journey. I’m proud of what we’ve accomplished and know we’re capable of more. Pursuing “more” has ebbed and flowed along the way through starting the business, a recession, a pandemic and a changing industry. Today, I find myself in a place of deeper gratitude than ever before. 

Planning a successful marketing event requires careful strategy, creativity and flawless execution. From small business launches or ribbon cuttings to large corporate conferences, a well-executed event can generate leads, raise brand awareness, and establish your credibility. Here’s a step-by-step guide to ensure your next event is a success:

In today’s fast-paced digital landscape, data is no longer a luxury—it’s a necessity for any successful marketing strategy. Yet, many companies are falling short in leveraging data effectively. With only 20% of marketing spend being data-driven, businesses are missing out on a 50% potential boost in brand awareness. The challenge isn't just gathering data; it’s about turning raw numbers into actionable insights. 

What if your next customer is just a scroll away? In today's digital age, social media marketing has evolved into an indispensable tool for businesses looking to grow their brand and connect with a larger audience. With over 4.7 billion active users globally, these platforms offer unmatched potential for reach and engagement. Studies show that 54% of social browsers use social media to research products, making it critical for customer acquisition. Moreover, 90% of consumers who follow a brand are likely to buy from them, underscoring the platform's influence on purchasing decisions. Whether through targeted ads, engaging content, or interactive features like live streams, businesses that effectively leverage social media can drive brand awareness, foster community and increase conversions​(

Have you checked your social media today? It’s hard not to, given that many of us spend over two hours a day scrolling through our feeds. While we enjoy catching up on friends' lives and watching adorable dog videos, there's a lot more happening on these platforms. Brands are increasingly using social media influencers to promote their products and services, making influencer marketing a powerful tool in today's digital age.

Welcome to the world of press releases, where crafting a standout announcement can mean the difference between landing major media coverage or getting lost in the shuffle. Whether you’re a public relations veteran or new to the game, understanding the nuances of writing an effective press release is crucial. Here’s your comprehensive guide to writing press releases that capture attention and leverage media coverage like a pro.