This article hits close to home for me, as Asheville is where I spent over 17 years of my life, and I still have close friends and family there. Several members of our team have also lived in Western North Carolina and surrounding areas, with deep personal connections to the region. As we watched this disaster unfold, it became clear how vital compassionate and effective communication is for businesses navigating such crises.

Fletcher Marketing Communications is celebrating its 16th birthday, so my colleagues suggested I write a blog post reflecting on the ups and downs of my sixteen-year (and counting) entrepreneurial journey. I’m proud of what we’ve accomplished and know we’re capable of more. Pursuing “more” has ebbed and flowed along the way through starting the business, a recession, a pandemic and a changing industry. Today, I find myself in a place of deeper gratitude than ever before. 

Planning a successful marketing event requires careful strategy, creativity and flawless execution. From small business launches or ribbon cuttings to large corporate conferences, a well-executed event can generate leads, raise brand awareness, and establish your credibility. Here’s a step-by-step guide to ensure your next event is a success:

In today’s fast-paced digital landscape, data is no longer a luxury—it’s a necessity for any successful marketing strategy. Yet, many companies are falling short in leveraging data effectively. With only 20% of marketing spend being data-driven, businesses are missing out on a 50% potential boost in brand awareness. The challenge isn't just gathering data; it’s about turning raw numbers into actionable insights. 

What if your next customer is just a scroll away? In today's digital age, social media marketing has evolved into an indispensable tool for businesses looking to grow their brand and connect with a larger audience. With over 4.7 billion active users globally, these platforms offer unmatched potential for reach and engagement. Studies show that 54% of social browsers use social media to research products, making it critical for customer acquisition. Moreover, 90% of consumers who follow a brand are likely to buy from them, underscoring the platform's influence on purchasing decisions. Whether through targeted ads, engaging content, or interactive features like live streams, businesses that effectively leverage social media can drive brand awareness, foster community and increase conversions​(

Have you checked your social media today? It’s hard not to, given that many of us spend over two hours a day scrolling through our feeds. While we enjoy catching up on friends' lives and watching adorable dog videos, there's a lot more happening on these platforms. Brands are increasingly using social media influencers to promote their products and services, making influencer marketing a powerful tool in today's digital age.

Welcome to the world of press releases, where crafting a standout announcement can mean the difference between landing major media coverage or getting lost in the shuffle. Whether you’re a public relations veteran or new to the game, understanding the nuances of writing an effective press release is crucial. Here’s your comprehensive guide to writing press releases that capture attention and leverage media coverage like a pro.

In the ever-evolving landscape of marketing and public relations, staying ahead demands more than just a passive consumption of expert advice. With the barrage of conflicting guidance—ranging from the "worst days to post on social media" to the extreme notion of never calling a journalist—it’s easy to feel overwhelmed. Our latest Entrepreneur Leadership Article navigates the sea of often contradictory marketing advice by emphasizing the importance of tailoring strategies to fit unique business contexts.

Drawing on real-world examples, the article illustrates why one-size-fits-all advice frequently falls short. For instance, while industry surveys might suggest ideal posting times or communication methods, these recommendations may not align with every business's specific needs. A restaurant's social media strategy, for example, could benefit from weekend engagement, contradicting general advice suggesting weekdays are best.

The core message is clear: while industry trends and expert insights are valuable, they must be assessed against your own data and experiences. Read more to learn how to trust analytics, leverage expertise and customize strategies based on a specific business or client. 

In the fast-paced world of public relations and marketing, it’s tempting to leap straight into the fray. Whether it's launching a new product, rebranding, or entering a new market, the excitement of action and desire for quick results can overshadow the essential preparatory work. Yet, the truth is, the foundation you build before diving into the nitty-gritty of marketing campaigns is often the difference between resounding success and costly failure.

In today’s digital age, networking remains a critical component of successful public relations strategies. Despite the prevalence of remote work, hybrid models, and virtual meetings, face-to-face networking continues to offer invaluable benefits. According to Pew Research, about one-third of U.S. working adults work from home. However, in-person interactions are still crucial for enhancing your public relations strategy and building meaningful professional relationships.