Leslie Beale of Profusion Strategies in Knoxville, TN, joins Kelly and Mary Beth on #MsInterPReted for her reflections in spring 2021, as the business world contends with "new-normals" running alongside continuous additional changes, brought about by COVID-19.
Topics:
Women in the Workplace,
Fletcher,
marketing,
PR,
public relations,
podcast,
kelly fletcher,
mary beth west,
Ms. Interpreted,
#MsInterPReted,
MarketingToWomen,
COVID-19,
Fletcher Marketing PR,
pandemic,
MsInterPReted podcast,
Leslie Beale
Mike Ragsdale, founder and CEO of the popular 30A lifestyle brand which was inspired by the scenic 30A highway along Florida’s Gulf Coast, says he remains driven by this simple goal: be happy, and inspire others to live the life they’ve imagined. When he and his wife Angela relocated their family to Florida, Mike purchased the domain 30A.com to begin as a blog. It’s hard to imagine he had any idea then what an iconic, worldwide brand 30A.com would become. The 30A brand can be found in 380 stores nationwide and boasts eco-friendly clothing, décor, drinkware, electric bikes, skincare and even beer and wine.
Topics:
marketing content,
Fletcher,
Marketing to Women,
marketing,
PR,
public relations strategies,
public relations,
podcast,
kelly fletcher,
Ms. Interpreted,
#MsInterPReted,
Fletcher Marketing PR,
Fletcher PR,
30A,
Brand Simplicity,
Mike Ragsdale,
30A Brand,
Brand Marketing,
MsInterPReted podcast
Topics:
Fletcher,
PRSA,
reputation,
PR,
public relations,
kelly fletcher,
mary beth west,
PR Diversity,
#MsInterPReted,
inclusion,
George Floyd,
Reputation Dr.,
workplace,
diversity action alliance,
Inaction,
mike paul,
race,
DEI,
PRSA Foundation
Tennessee Air National Guard Lt. Col. Ashley Nickloes’ grandfather died as a U.S. military pilot in the Pacific Theater of World War II after running out of fuel on a weather reconnaissance and bombing-raid mission … and his life sacrifice drove his granddaughter’s life-inspiration to become a pilot and – ultimately – a military mid-air refueling mission combat aviator. She shares her story and her leadership tenets, on this special Memorial Day Edition of #MsInterPReted.
Topics:
empowering women,
gender,
leadership,
Fletcher,
PR,
public relations,
kelly fletcher,
mary beth west,
#MsInterPReted,
pilot,
equality,
military,
ashely nickloes,
memorial day,
combat
How must strategic communicators use data effectively in their communications campaigns, advocacy work and in counsel to senior management?
Professor Ana Adi of Quadriga University in Berlin, Germany, delves into this topic, with a passion for making our work stronger through the power of the best information and insights.
Topics:
gender,
Fletcher,
marketing,
PR,
public relations,
kelly fletcher,
mary beth west,
#MsInterPReted,
Berlin,
womeninpr,
data,
Quadriga University,
Ana Adi,
research,
metrics
Aside from the rush to discover a vaccine and a cure for COVID-19 – as well as to forge an economic recovery from the sudden stall of the global economy – one of the most pervasive topics in society today hinges on mental wellness and emotional well-being.
Topics:
business,
Fletcher,
PR,
public relations,
#MsInterPReted,
planning,
coronavirus,
continuity,
plans,
crisis communications,
COVID-19,
mental wellness,
healthcare,
psychology,
psychological,
mental health,
wellbeing,
care,
support,
APA,
American Psychological Association
The coronavirus impact continues to infiltrate the globe … and the “new” front lines of the battle are beginning to emerge in smaller, more rural communities.
But are those communities prepared with health systems that can respond? In the U.S., the fact is that in huge swaths of non-metropolitan, smaller communities, the answer 10 years ago would have been “yes,” but today, the answer may be a definitive “no.”
For one smaller community immediately south of the Knoxville, Tennessee DMA, in Blount County (Maryville / Alcoa), citizens are fortunate to have a well-sustained, forward-thinking hospital that's addressing the crisis head-on and in a well-planned manner (full disclosure: #MsInterPReted co-host Mary Beth West serves as a volunteer on the hospital’s foundation board).
On this episode of "Ms. InterPReted," two top administrators from Blount Memorial deep-dive into challenges and concerns smaller communities and their health infrastructures face, across Tennessee and the nation – particularly in the face of COVID-19.
Topics:
business,
Fletcher,
tennessee,
PR,
public relations,
#MsInterPReted,
planning,
coronavirus,
continuity,
crisis communications,
COVID-19,
Blount,
community,
Blount Memorial,
Connie Huffman,
healthcare,
hospital,
Blount Chamber,
Don Heinemann
Based in London, U.K., Koray Camgoz, MPRCA, serves as Head of Communications and Marketing for the Public Relations and Communications Association (PRCA). He is an internationally experienced, post-graduate communications specialist with an eye for news, a passion for digital and a track record of crafting impactful communications strategies that deliver business results.
On this episode of #MsInterPReted, Koray lends a wide-ranging view of how COVID-19 has impacted the UK and larger global market, and how the PRCA has undertaken fast-paced, diverse response.
As the PRCA’s full focus has shifted toward COVID-19 PR industry crisis resource-development, Koray is working with the full PRCA team (working for weeks now under the UK government’s national lockdown from home-based / remote locations) as well as volunteer senior leadership team based in locations spanning the globe, to deliver solutions and resources to its 35,000 members worldwide.
On April 2, 2020, the PRCA announced that it is providing six months of free individual membership to anyone who has lost their job in the public relations industry, or to anyone who is self-employed and has seen a significant decline in their income. The offer is open to members and non-members alike from across the globe – including the U.S. – and the PRCA says it will take the word of self-employed practitioners who claim they have suffered losses.
Topics:
business,
Fletcher,
PR,
#MsInterPReted,
Crisis,
PRCA,
UK,
continuity,
mental wellness,
task force,
Francis Ingham,
Koray Camgoz
As the public relations profession absorbs its share of the COVID-19 impact with job, contract and revenue losses, most practitioners are still seeking to help their clients and employers craft truthful, productive and forward-looking messages.
Topics:
business,
Fletcher,
PR,
Communications,
#MsInterPReted,
Crisis,
coronavirus,
COVID-19,
Molly McPherson,
Julia Angelen Joy,
#PrimeTimePRChat,
#PRfail
